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B2B SaaS · Paris
B2B SaaS in 2026 buys through ChatGPT and Perplexity before it ever sees Google. If your brand isn't cited in AI answers, demos don't book. For Paris-based b2b saas operators, Xpand Media runs the full operating spine — Get Your Brand Recommended by AI, Performance Marketing, AI Automation That Actually Saves You Time and Money, Outbound Pipeline on Autopilot — calibrated to local context and timezone.
ICP stage
Series A through C, $1M-$50M ARR
Timezone
Europe/Paris
Key platforms
LinkedIn Ads · Google Ads · Perplexity
Q1 2026 Xpand finding
Q1 2026 Xpand data across 14 B2B SaaS engagements: median time-to-first-citation in Perplexity was 41 days when entity + content engineering ran in parallel; content-only programs stalled past 90 days.
Paris sector context
Series A-C
Vertical SaaS scaling FR + EU, often founded by ex-Doctolib/Aircall/Algolia teams.
The operating spine
Service · Paris
Full-funnel paid media managed for pipeline and revenue. not impressions. Google, YouTube, LinkedIn, and Meta under one operator.
Service · Paris
Custom AI workflows that eliminate manual reporting, route leads instantly, and keep your CRM clean. so your team can focus on closing.
Service · Paris
Optimize your brand to appear in AI-generated recommendations across ChatGPT, Gemini, Perplexity, and Google AI Overviews.
Service · Paris
Cold email, LinkedIn outreach, and AI-powered lead qualification. all connected to your CRM and optimized for booked demos.
FAQ
GEO + Performance Marketing as the foundation. AI engines are now a primary buyer-research surface; without GEO infrastructure, the brand is invisible at the discovery stage regardless of how strong its Google ranking is. Performance Marketing converts the demand GEO generates.
The mix shifts. Series A leans GEO + AI-qualified outbound (low spend, high precision). Series B layers in Performance Marketing at scale. Series C adds AI Creative and brand-building. The operating spine stays the same.
Selectively. We work best with $1M+ ARR brands that have funding to deploy. Pre-revenue or pre-funding usually doesn't have budget headroom for the senior strategist time required.
Month-to-month after a 3-month minimum. Median engagement runs 9-14 months as the GEO + Performance compounding produces ARR growth that funds continued investment.
Ready to run the playbook?