Performance Marketing agency in Paris.
Full-funnel paid media managed for pipeline and revenue, not impressions. Google, YouTube, LinkedIn, and Meta under one operator. Built for Paris founders, CEOs, and business owners across SaaS, e-commerce, and tech.
TL;DR
We manage Google, YouTube, LinkedIn, and Meta campaigns to booked calls and pipeline, not impressions. Full-funnel tracking and weekly revenue reporting included.
Europe's AI capital and #3 European tech hub
Performance Marketing built for how Paris operators actually buy
Paris emerged as Europe's AI capital with Mistral, Hugging Face, and a wave of foundation-model startups. French SaaS founders face a unique mix: research-heavy domestic B2B buyers, mandatory bilingual GTM (French + English) for EU expansion, and strong public-sector tech support (BPI France, La French Tech) but private VC still developing. Xpand brings the AI-native operating system tuned for that mix, with bilingual capability and EU-wide GTM expertise.
€8B+ deployed in French tech in 2025; #3 European hub after London and Berlin.
You are spending $10K-50K/month on ads but you cannot tell which clicks turn into revenue. Your agency sends pretty reports, but your demo calendar is still half-empty. Your tracking is broken, your attribution is guesswork, and every week you wait, your CAC goes up. Sound familiar?
The performance marketing stack we configure for Paris founders, CEOs, and business owners
- Google Ads (Search, Shopping, PMax) optimized to booked calls and pipeline, not just clicks
- YouTube Ads for awareness and retargeting with creative that converts
- LinkedIn Ads for B2B demand gen targeting decision-makers at ICP accounts
- Meta Ads (Facebook and Instagram) for DTC, e-commerce, and retargeting
- Full-funnel tracking setup: GA4, GTM, server-side tagging, offline conversion import
- Weekly reporting tied to revenue metrics, not impressions
- Creative strategy and ad variant testing (30-50 variants per month)
From audit to live in three weeks
01
Diagnose
We audit your current setup and find the biggest growth levers.
02
Build & Ship
We build the pages, ads, automation, and creative you need in a focused sprint.
03
Optimize & Scale
We measure what worked, kill what did not, and scale the winners.
What Paris founders run into
French B2B buyers prefer detailed proposals + slow procurement
Domestic French B2B sales cycles run 3-6 months with heavy proposal evaluation. Outbound + content + GEO must compound across that timeline.
Bilingual GTM essential
France alone isn't enough for SaaS scale. Need French content + English content running simultaneously for domestic + EU expansion.
Strong public sector support, weaker private VC
BPI France and La French Tech are active, but private VC density still trails London + Berlin. GTM efficiency matters more.
Cross-EU expansion mandatory
Single-market French SaaS rarely scales to $10M+ ARR. EU-wide GTM motion is a year-1 requirement.
AI hype + execution gap
Paris has Mistral and Hugging Face but most local AI startups still need GTM help to scale beyond technical-buyer audience.
How we reach buyers in Paris
Paris B2B uses LinkedIn + Google Ads predominantly; AI/SaaS founders increasingly lean on Twitter/X for international reach. DTC scales heavily on TikTok + Meta.
Performance Marketing in Paris
How long until I see results?
Most clients see measurable improvements within 30 days. Full optimization cycles typically take 60-90 days for mature accounts.
What is the minimum ad budget?
We work best with clients spending $5,000+ per month on ads. Below that, the math on agency fees does not make sense for either of us.
Do you lock us into a long contract?
No. We work on rolling monthly agreements. If we are not delivering, you should not be stuck. That said, most clients stay 12+ months because the results compound.
How is this different from my current agency?
We report on pipeline and revenue, not clicks and impressions. We set up proper tracking before we touch a campaign. And we use AI to automate the reporting and optimization work that most agencies do manually.
Do you work with Paris-based companies?
Yes. Most French engagements run for AI startups, B2B SaaS scaling EU, DTC brands shipping multi-country, and fintech. Operating model handles bilingual content production through partner translators.
Do you support French-language content?
Yes. French content is essential for domestic French SEO, paid social, and certain B2B channels. Default operating language is English with French layered where the channel demands it. Translation runs through native French copy partners.
How does GDPR + Schrems II compliance work?
French clients get the strictest EU compliance setup: GA4 with consent-mode v2 + server-side tagging, EU-region CRM data, GDPR-aligned outbound, and Schrems II-compliant tool selection.
What sectors fit best in Paris?
AI startups, B2B SaaS scaling EU, DTC brands shipping multi-country, fintech with EU expansion. Less effective for pure local-services SMB or government-only contracting.
Can you handle French + English bilingual GTM?
Yes. Bilingual GTM is a focus capability for French clients. Content production, paid campaign copy, outbound sequences, and GEO entity work all support FR + EN simultaneously.
How does payment work for French companies?
Service contracts via Xpand Media (XPAND ENTERPRISES - FZCO, UAE). Payment in EUR or USD via wire or card. Most French clients prefer EUR billing. Retainer-based with quarterly review checkpoints.
Every service we run in Paris
Ready to ship performance marketing in Paris?
20-minute strategy call. We audit, recommend, fit-check. No pitch.