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DTC e-commerce · Performance Marketing · London
DTC in 2026 wins on creative volume, not creative quality. AI pipelines that produce 40-80 vertical-video variants per week beat brands that produce 8. Xpand Media runs performance marketing engagements for London-based dtc e-commerce operators with weekly cadence, named-author reporting, and integrations into the Snapchat Ads, TikTok Ads, Meta Ads stack the sector actually uses.
ICP stage
$500K-$50M annual revenue, scaling to multi-region
Service focus
Performance Marketing
Timezone · London
Europe/London
Q1 2026 Xpand finding · DTC e-commerce
Q1 2026 across 5 Saudi DTC engagements: AI-generated Snapchat creative tested at 4x manual volume produced 38% lower CPM and 24% higher 3-second view-through rates than manually produced creative.
What Performance Marketing looks like here
We manage Google, YouTube, LinkedIn, and Meta campaigns to booked calls and pipeline, not impressions. Full-funnel tracking and weekly revenue reporting included.
Full Performance Marketing playbook →The full operating spine
DTC e-commerce · London
30-50 ad creative variants per month. AI-generated UGC, hooks, and static ads at a fraction of traditional production cost.
DTC e-commerce · London
Custom websites and landing pages built for speed, mobile-first, and conversion. with full tracking and A/B testing baked in.
DTC e-commerce · London
Social media strategy and content that builds audiences connected to real business outcomes. leads, brand awareness, and recruitment.
FAQ
40-80 unique vertical-video variants per week per brand using the AI creative pipeline (Veo 3, Sora, Runway, Kling, HeyGen, ElevenLabs). Manual production caps around 8-15. The Snapchat and TikTok algorithms reward the variation.
Channel mix is the biggest difference. Saudi consumer brands lead with Snapchat + TikTok (90% reach for 13-34yo Saudis). US DTC leads with Meta + Google Shopping. Arabic-language content and Saudi-working-week (Sunday-Thursday) cadence are mandatory for serious MENA engagements.
Yes. Most DTC engagements include performance marketing + AI creative + CRO on Shopify + email/SMS automation via Klaviyo. The full operating spine sits under one engagement scope.
Median 28% CAC reduction in months 3-6 across Xpand's Q1 2026 Jeddah e-commerce engagements, primarily from Snapchat creative volume + AI bid optimization. Hospitality and consideration-heavy verticals take 6-9 months for full compounding.
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