Performance Marketing agency in London.
Full-funnel paid media managed for pipeline and revenue, not impressions. Google, YouTube, LinkedIn, and Meta under one operator. Built for London founders, CEOs, and business owners across SaaS, e-commerce, and tech.
TL;DR
We manage Google, YouTube, LinkedIn, and Meta campaigns to booked calls and pipeline, not impressions. Full-funnel tracking and weekly revenue reporting included.
Europe's fintech, AI, and enterprise SaaS capital
Performance Marketing built for how London operators actually buy
London concentrates Europe's largest pool of B2B SaaS founders, fintech leaders, and AI category leaders. CAC is the highest on the continent and ICP buyers run 60-90 day evaluation cycles. Xpand runs AI-native growth engines built for that pace, with weekly dashboards, AI-driven bid optimization, and the entity work needed to surface in ChatGPT and Perplexity answers when prospects research at the top of the funnel.
$24B+ deployed in UK tech in 2025; #3 globally for VC capital after SF and NYC.
You are spending $10K-50K/month on ads but you cannot tell which clicks turn into revenue. Your agency sends pretty reports, but your demo calendar is still half-empty. Your tracking is broken, your attribution is guesswork, and every week you wait, your CAC goes up. Sound familiar?
The performance marketing stack we configure for London founders, CEOs, and business owners
- Google Ads (Search, Shopping, PMax) optimized to booked calls and pipeline, not just clicks
- YouTube Ads for awareness and retargeting with creative that converts
- LinkedIn Ads for B2B demand gen targeting decision-makers at ICP accounts
- Meta Ads (Facebook and Instagram) for DTC, e-commerce, and retargeting
- Full-funnel tracking setup: GA4, GTM, server-side tagging, offline conversion import
- Weekly reporting tied to revenue metrics, not impressions
- Creative strategy and ad variant testing (30-50 variants per month)
From audit to live in three weeks
01
Diagnose
We audit your current setup and find the biggest growth levers.
02
Build & Ship
We build the pages, ads, automation, and creative you need in a focused sprint.
03
Optimize & Scale
We measure what worked, kill what did not, and scale the winners.
What London founders run into
Highest B2B CAC in Europe
Paid marketing efficiency makes or breaks Series A here. Generic agency execution doesn't survive London CAC pressure.
60-90 day evaluation cycles
London ICP buyers research extensively before booking calls. Outbound, content, and GEO must compound or pipeline doesn't move.
Talent costs 40% above EU median
Scaling headcount-light is non-negotiable. AI ops aren't a nice-to-have, they're how you stay below burn targets.
GDPR + ICO enforcement
Outbound deliverability requires real warm-up infrastructure, suppression discipline, and compliant data handling. Lazy outbound gets you blocklisted fast.
How we reach buyers in London
London has the highest density of enterprise B2B buyers on LinkedIn globally — primary channel for any pipeline play.
Performance Marketing in London
How long until I see results?
Most clients see measurable improvements within 30 days. Full optimization cycles typically take 60-90 days for mature accounts.
What is the minimum ad budget?
We work best with clients spending $5,000+ per month on ads. Below that, the math on agency fees does not make sense for either of us.
Do you lock us into a long contract?
No. We work on rolling monthly agreements. If we are not delivering, you should not be stuck. That said, most clients stay 12+ months because the results compound.
How is this different from my current agency?
We report on pipeline and revenue, not clicks and impressions. We set up proper tracking before we touch a campaign. And we use AI to automate the reporting and optimization work that most agencies do manually.
Do you work with London-based companies?
Yes. Most engagements with UK founders run for SaaS, fintech, AI, and tech-enabled professional services companies based in London. Operating model includes a senior strategist on UK business hours plus async ops running through Dubai overnight.
How does timezone work for UK clients?
Default cadence is weekly Zoom reviews scheduled in UK working hours (9am-6pm GMT/BST). Day-to-day work runs async via Slack, Loom, and shared dashboards.
Do you handle GDPR-compliant outbound?
Yes. UK outbound runs on legitimate-interest framework with full GDPR compliance: warm-up infrastructure, suppression lists, ICO-aligned opt-out, and proper data handling. We do not ship unsolicited outbound at scale.
What sectors fit best for London engagements?
Fintech (open banking, embedded finance, B2B finance SaaS), enterprise SaaS scaling EU-wide, AI startups, healthtech adjacent to NHS. Less effective for pure local-services SMB or government-only contracting.
Do you work with UK companies expanding to the US?
Yes. Cross-border UK→US GTM is a common engagement profile. We run multi-region campaigns, attribution that handles both markets, and US-hours strategist coverage when transatlantic decisions need to happen same-day.
Are you registered in the UK?
No. Service contracts are issued by Xpand Media (XPAND ENTERPRISES - FZCO, UAE). Payment in GBP or USD via wire or card. UK SaaS companies typically prefer this structure over a UK entity for tax purposes.
Every service we run in London
Ready to ship performance marketing in London?
20-minute strategy call. We audit, recommend, fit-check. No pitch.