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Amsterdam · RandstadLive in AmsterdamPerformance marketing, GEO, AI automation, B2B outbound, web design, AI creative, marketing strategy, and social media for Amsterdam founders, CEOs, and business owners building SaaS and DTC.
Trusted across 20+ platforms
Formal partner status on every primary ad platform we run
We wire these into client stacks as the operating layer
AI engines we work with directly for citation and GEO
Amsterdam buyers want directness. They will tell you in week one if the work is not landing. Xpand Media grew up on that directness. Engagements run with weekly reporting, kill what does not work fast, double down on what does. GEO and AI Automation are still mostly absent from the Dutch agency landscape; being early here compounds.
Market data · $2.5B+ deployed in Dutch tech in 2025; Amsterdam holds 70%+ of NL VC. Home to Adyen, Booking.com, Mollie, Bunq, Mendix.
Europe's #4 tech hub and Dutch SaaS capital
Founder pain points · Amsterdam
Pain 01
Dutch B2B buyers will tell you in week one if the work is not landing. Slow agency cadence dies fast here. Weekly reporting is the cost of entry.
Pain 02
Domestic NL market caps quickly. Most Amsterdam SaaS ship Benelux + DACH within 12-18 months. Multi-language and multi-channel are year-1 requirements.
Pain 03
Most Amsterdam agencies are brand or design shops. Few specialize in performance growth ops at SF-grade quality.
Pain 04
Strict EU data handling. Generic agency setups get killed by compliance review. Native EU-region tooling is mandatory.
Where we are strongest in Amsterdam
B2B SaaS
Series A-C
Vertical SaaS scaling NL + Benelux + DACH, often founded by ex-Mendix/Mollie teams.
Fintech
Series A+
AFM/DNB-regulated platforms, embedded finance, payments infrastructure.
DTC + e-commerce
Series A+
Premium DTC scaling Benelux + Nordic + DACH.
AI
Pre-seed to Series B
Foundation model wrappers, agentic AI, vertical AI for European enterprise.
Market intelligence · Amsterdam
Channel mix
Dutch B2B leans LinkedIn + Google Ads; DTC scales heavily on TikTok + Meta. Bilingual NL/EN content with English defaulting for SaaS.
VC and accelerator ecosystem
Atomico, Index Ventures, Prime Ventures, INKEF Capital, Endeit Capital, Slingshot Ventures, Rockstart. Strong corporate VC: ING Ventures, ABN AMRO Ventures.
How Xpand wins here
Amsterdam has 100+ agencies, mostly creative/brand-focused. Few combine performance + AI-native ops + cross-EU expertise. Xpand fills that gap with directness Dutch buyers expect.
FAQ · Amsterdam
Yes. Most Dutch engagements run for SaaS, fintech, AI, and DTC brands based in Amsterdam, Utrecht, or Eindhoven. Operating model handles cross-EU GTM and multi-language content.
Where channel demands. Default operating language is English; Dutch is layered for organic SEO, certain paid social, and any market where Dutch is dominant search query language.
EU-region tooling, GA4 with consent-mode v2 + server-side, EU-region CRM data, Schrems II-compliant SaaS selection, GDPR-aligned outbound. Strict by default.
Yes. Cross-EU GTM is one of our most common Dutch engagement profiles. Multi-language content, multi-currency reporting, channel-specific copy for DACH (Xing alongside LinkedIn).
B2B SaaS scaling EU, fintech under AFM/DNB, DTC scaling Benelux + Nordic + DACH, AI startups. Less effective for purely-domestic NL SMB.
Service contracts via UAE entity. Payment in EUR or USD via wire or card. Most Dutch SaaS prefer EUR billing for EU operations. Retainer-based with quarterly checkpoints.
What we run for Amsterdam founders, CEOs, and business owners
Each one runs as a stand-alone engagement or as part of the full stack. Click any row to see the Amsterdam variant.
Free resources
16 free templates, 8 learning tracks, weekly playbook posts, and a 60+ entry FAQ. Everything we’d hand a new client on day one. Used by Amsterdam founders, CEOs, and business owners across our portfolio.
16 production-ready templates for GEO, performance ads, outbound, CRO. Drop straight into your stack.
Get them freeStructured learning tracks across all 8 services. Built for founders and business owners, not students.
Start a trackHow we run growth ops in 2026. New post weekly. Real numbers, not theory.
Read the latest60+ answers. Pricing, scope, sectors, results timelines. The questions buyers ask before booking.
Browse allYes. We work with SaaS, e-commerce, and tech companies based in Amsterdam and the surrounding region. Most engagements run remotely with the option of regular in-person sessions.
B2B SaaS, fintech, e-commerce and DTC, professional services, and tech-enabled ventures. Each engagement is scoped to the goals on the call, we do not run a one-size playbook.
A 20-minute strategy call. We audit your current setup, identify the highest-leverage growth moves, and tell you whether we are the right fit. No pitch, no pressure, no commitment.
Most engagements have a campaign live within 14 to 21 days of kickoff. Week one handles tracking and ICP. Week two handles asset and creative production. Week three goes live with full-funnel reporting.
Yes, on request. The day-to-day work runs remotely with weekly reporting calls so the engagement does not depend on physical proximity, but we can meet in person when it helps.
Looking for the full agency overview? See the main Xpand Media page.
Free audit
One call. Zero deck. We pull up your stack live, show you 3 quick wins and 3 structural issues, and tell you honestly if we are the right partner for founders, CEOs, and business owners in Amsterdam. If not, we tell you who to call instead.
