B2B Outbound
Reply Rate
Definition
What is Reply Rate?
Percentage of cold emails that receive a reply (positive or negative). Strongest single signal of campaign quality. Well-built cold campaigns hit 8-15% reply on tight ICP; broken campaigns sit at 1-3%.
Same category
More B2B Outbound terms
Want to put Reply Rate to work?
We run B2B Outbound-led engagements every week. A 20-minute call gets you a read on whether reply rate is the right next move for your stack.