B2B Outbound
Intent Data
Definition
What is Intent Data?
Signals that indicate a company is actively researching solutions in your category. Sources: G2 visits, content downloads, technographic changes, hiring patterns. Intent + ICP fit is the qualifier for cold outreach.
Same category
More B2B Outbound terms
Want to put Intent Data to work?
We run B2B Outbound-led engagements every week. A 20-minute call gets you a read on whether intent data is the right next move for your stack.