GEO / AI Search · MCP
MCP
Definition
What is MCP?
Model Context Protocol. An open standard for connecting AI assistants to external data sources and tools through a structured server interface. Lets a website publish endpoints that AI agents can query without browser scraping.
Related terms
Cross-linked concepts
- agent.jsonEmerging manifest file at the site root that declares an AI agent contract: supported tasks, content endpoints, authentication, MCP server location, license. The agentic-web companion to robots.txt and llms.txt.
- Agentic BrowsingBrowsing performed by an AI agent on behalf of a user. Differs from traditional crawling in that the agent reasons about task completion (booking a call, comparing options) and may execute multi-step interactions. Lighthouse now scores sites on agentic-browsing readiness.
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