GEO / AI Search

Knowledge Panel

Definition

What is Knowledge Panel?

Google's branded sidebar that surfaces for entity queries. Pulled from Knowledge Graph and Wikidata. Indicates Google considers the entity well-established.

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Cross-linked concepts

Knowledge Graph

Google's database of entities (people, companies, places) and the relationships between them. AI engines like Gemini ground their answers against the Knowledge Graph before crawling fresh content. Strong sameAs links and Wikidata entries feed the Knowledge Graph.

Wikidata

Free knowledge base maintained by the Wikimedia Foundation that stores structured data about entities (people, organizations, places, concepts). The single strongest correlate with citation in AI engines: 71% of cited entities in the Xpand Q1 2026 corpus had a Wikidata record, versus 11% in the non-cited control.

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