B2B Outbound

Email Warmup

Definition

What is Email Warmup?

Process of gradually increasing send volume from a new sender domain over 3-6 weeks while exchanging emails with seeded inboxes that mark them as not-spam. Required before any cold outbound from a fresh domain.

Related terms

Cross-linked concepts

Domain WarmingGradually ramping up sending volume on a new domain to build sender reputation with email providers. Typically 4-6 weeks from 0 to full volume. Required before any cold outreach to avoid landing in spam.

Same category

More B2B Outbound terms

Domain Warming
SPF / DKIM / DMARC
Inbox Rotation
ICP
Intent Data
Apollo

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