GEO Foundations
Build a working mental model of Generative Engine Optimization in one weekend.
For: Marketing managers and founders new to AI search
What you'll learn
GEO (Generative Engine Optimization) is the practice of engineering pages so AI engines like ChatGPT, Perplexity, Gemini, and Google AI Overviews cite them. This track covers what GEO is, how AI engines decide what to quote, and the 8 patterns that consistently lift citation rates. Read the articles, run the checklist, then audit one page on your site.
Outcomes
- Distinguish GEO from SEO and explain when each matters
- Identify the 5 ranking signals AI engines actually use
- Audit any page using the 22-point GEO Content Checklist
- Set up llms.txt and FAQPage schema correctly on the first try
Curriculum
8 resources · recommended order
GEO vs SEO in 2026: the agency playbook
ReadThe complete primer. Read this first.
GEO / AI Search glossary
ReferenceReference vocabulary while reading the rest.
GEO Content Checklist
TemplateRun this on your highest-priority page after reading.
llms.txt Starter Template
TemplateShip the lowest-effort high-leverage GEO change today.
FAQPage + HowTo Schema Snippets
TemplateDrop into your <head> and validate.
GEO vs SEO comparison
CompareDecision frame for which to weight first.
GEO service overview
ServiceGEO FAQ
FAQ
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