← Learning Hub
PractitionerB2B Outbound~2.5 hours
B2B Outbound Engineered
Outbound infrastructure that books meetings. ICP, deliverability, sequences, AI personalization.
For: SDR leaders and founders building outbound from scratch
What you'll learn
Cold outbound either books meetings or burns goodwill. The difference is the infrastructure underneath. This track sets up sending domains, DNS authentication, domain warming, ICP definition, sequence design, and AI personalization. Run it end-to-end and you will be sending cleanly within 21 days.
Outcomes
- Define an ICP tight enough that one message resonates with 80% of the list
- Set up SPF, DKIM, DMARC and a 14-21 day domain warming schedule
- Pick the right sequence pattern (pain, social proof, contrarian, peer benchmark, trigger)
- Layer AI personalization without sounding AI-generated
Prerequisites
- · A primary domain you can buy a sister-domain for
Curriculum
8 resources · recommended order
AI-qualified outbound: the MQL → SQL fix
ReadB2B Outbound glossary
ReferenceICP Builder Worksheet
TemplateLock the ICP before you write copy.
Cold Email Sequence Templates
Template5 proven 5-step sequences.
Email Deliverability Setup Checklist
TemplateMandatory infrastructure before sending volume.
AI Qualification Prompt Pack
TemplateScore every reply automatically.
B2B Outbound service overview
ServiceB2B Outbound FAQ
FAQ
Related tracks
Done with this track?
Bring it to the strategy call. We will look at your real situation and surface the top 3 changes to ship this quarter.
Book a strategy call →