Strategy
Fractional CMO vs full-time hire ROI
This tool compares a fractional CMO, a full-time hire and an agency-led setup over 12 months, using your own numbers and two clearly labelled assumptions about severance and ramp time.
Fractional CMO vs full-time hire ROICalculator
12-month risk-adjusted cost
Lowest-cost option: Fractional CMO
Full-time hire
$353,100
Base $281,600 + severance risk $16,500 + ramp opportunity $55,000
Fractional CMO
$144,000
Agency-led
$180,000
This is arithmetic on your inputs. Your account will differ.
What this captures
The full-time figure adds two assumptions of ours: a 30% chance of needing 3 months of severance, and a ramp period at 50% effectiveness. They are example assumptions, not data. Change the inputs to your own numbers.
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