Outbound

Cold email reply rate estimator

Xpand's Q1 2026 data: 8-12% positive reply rates on tight-ICP, fully-personalized, deliverability-verified outbound vs 3-5% global average. Input your 4 variables; get a projected reply rate and the 3 biggest levers to improve it.

Outbound list size300 accounts

Named accounts on the outbound list

ICP tightness

Personalization depth

Deliverability stack

Primary region

Projected

7.0%positive reply rate

Acceptable — tighten 1 lever

Positive reply rate

7.0%

0 → 12%

Projected positive replies

21 replies

0 → 100 replies

Biggest levers to improve

Tighten ICP (current: tight) — projected lift +2pp
Deeper personalization (current: lite) — projected lift +2pp
Verify deliverability stack (current: ok) — projected lift +1pp

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