Performance
CAC payback calculator
Arithmetic on your own CAC, revenue per account, gross margin and retention. Payback is CAC divided by monthly gross margin per account. The starting values are examples you change.
CAC payback calculatorCalculator
Result
3.3months to payback
Under 6 months
Payback time
3.3 months
0 → 24 months
LTV : CAC ratio
5.4x
0 → 6x
Customer LTV
$2430
0 → $5,000
This is arithmetic on your inputs. Your account will differ.
How to read this
- Payback is CAC divided by monthly gross margin per account.
- LTV is monthly gross margin per account times the retention you enter.
- The bands (under 6, 6 to 12, over 12 months) and the 3x LTV:CAC line are our own rules of thumb, not a sourced benchmark. Starting values are examples you change.
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