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EdTech · Get Your Brand Recommended by AI · Sydney
EdTech in 2026 wins on content-as-product. Free learning content that ranks for buyer-stage queries is the demand-generation engine. Xpand Media runs get your brand recommended by ai engagements for Sydney-based edtech operators with weekly cadence, named-author reporting, and integrations into the YouTube Ads, Meta Ads, Google Ads stack the sector actually uses.
ICP stage
Established edtech, $1M+ revenue, content-led growth model
Service focus
Get Your Brand Recommended by AI
Timezone · Sydney
Australia/Sydney
Q1 2026 Xpand finding · EdTech
Q1 2026 across 2 SA edtech engagements: free learning content engineered for AI-engine citation captured 5.4x more inbound trial signups vs paid-only acquisition; the cost-per-acquired-trial dropped 67% over 6 months.
What Get Your Brand Recommended by AI looks like here
We optimize your brand to appear in ChatGPT, Gemini, and Perplexity recommendations. Entity building, citation placement, and monitoring across 5 AI engines.
Full Get Your Brand Recommended by AI playbook →The full operating spine
EdTech · Sydney
Full-funnel paid media managed for pipeline and revenue. not impressions. Google, YouTube, LinkedIn, and Meta under one operator.
EdTech · Sydney
30-50 ad creative variants per month. AI-generated UGC, hooks, and static ads at a fraction of traditional production cost.
EdTech · Sydney
Fractional CMO embedded in your team. Strategy, execution oversight, and revenue reporting. without the $300K+ full-time cost.
FAQ
Content-led GEO. AI engines now serve as the first-stop for learners researching courses. The brand cited as 'best [topic] course' wins disproportionate trial signups.
Yes. B2B training (corporate L&D, certifications, executive education) follows a longer sales cycle than consumer learning but the AI-engine citation dynamics are similar.
AI engines weight content depth, named instructor bylines, clear curriculum disclosure, and outcome data (graduation rates, employment outcomes, salary lifts). Xpand's edtech engagements emphasize all four.
YouTube + Meta + Google Search lead. TikTok layered for younger demos. SEO and GEO for top-of-funnel discovery. Content marketing for nurture.
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