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llms.txt specification in London

The robots.txt of the AI era. Adoption is still under 5%. London operators face the same llms.txt specification discipline as global peers, with local context (timezone, channel mix, buying patterns) shifting which moves carry the most leverage.

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llms.txt specificationLondon
Category
GEO and AI visibility
Location
London
Timezone
Europe/London

Definition

What is llms.txt specification?

llms.txt is a proposed plain-text manifest at /llms.txt that summarizes a website's content for large language model crawlers. The spec, hosted at llmstxt.org, defines a Markdown structure with sections of named links so models can ingest a curated map of the site.

How it lands in London

The London angle

Xpand Media runs llms.txt specification for companies in London, remotely from Dubai, with the local context built in: Europe/London timezone, market-specific buyer behavior, and the platforms operators in United Kingdom actually use. The discipline is global; the operational rhythm is local.

Services that operate llms.txt specification

Where llms.txt specification sits in our work

FAQ

llms.txt specification questions from London operators

Where does llms.txt live?
At the site root, at the path /llms.txt, served as text/plain. Following the spec, it uses Markdown structure with H1 (site name), blockquote summary, and named sections with link lists.
How is it different from robots.txt?
robots.txt controls crawler access. llms.txt curates content discovery — it tells the model what's worth reading, not whether it can read.
Do AI engines actually use llms.txt?
Adoption is partial. Anthropic publicly references it. OpenAI and Google have not confirmed dedicated parsers but treat it as crawlable plain text. Adding it is low cost and forward-compatible.
Should we also publish llms-full.txt?
Yes if the site has high-volume content. llms-full.txt is the long-form variant that concatenates page content, intended for offline LLM ingestion.
What format do links need to be in?
Standard Markdown: hyphen, space, bracketed link text, parenthesized URL, optional colon-prefixed description. Other formats (em-dash separated, plain URL lists) may fail spec parsers.

Run llms.txt specification in London

Talk to us about llms.txt specification work for London companies.

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