AI Automation

AI Agent

Definition

What is AI Agent?

An AI program that can take actions in pursuit of a goal, not just generate text. Marketing agents typically research prospects, draft outreach, manage workflows, and report findings. Differ from chatbots in autonomy.

Related terms

Cross-linked concepts

Agentic Browsing

Browsing performed by an AI agent on behalf of a user. Differs from traditional crawling in that the agent reasons about task completion (booking a call, comparing options) and may execute multi-step interactions. Lighthouse now scores sites on agentic-browsing readiness.

Same category