Every number, with its source
Claims and sources
We put a number on this site only if we can name where it comes from. This page lists each one, where it appears, its source and the day we last checked it. If we couldn't confirm a figure at its source, the row says so, and we fix or remove it.
Last checked means we opened the source on that date and looked for the figure.
Figures from other people's research
Each of these sits in a blog post and links to where it came from. We did not produce them.
| Claim | Where it appears | Source | Last checked |
|---|---|---|---|
| AI Mode passed 1 billion monthly active users, up from 100 million in late November 2025 | Google, I/O 2026 search announcement | 13 Nov 2026. Figure found at the source. | |
| With an AI Overview, 8% of users click a traditional result, against 15% without one | SEO Kreativ | 13 Nov 2026. Figure found at the source. | |
| Google says AI Overviews drive over a 10% increase in overall search usage | TechCrunch | 13 Nov 2026. Figure found at the source. | |
| LLM referral traffic converts at 15.9% from ChatGPT and 10.5% from Perplexity, against 1.76% from organic search | Omnibound | 13 Nov 2026. Figure found at the source. | |
| AI search is 9.3% of AI crawler traffic, up from 7.5% the month before | Technology Checker | 13 Nov 2026. Figure found at the source. | |
| AI SDR adoption among enterprise B2B teams reached 41% in Q1 2026, up from 12% a year earlier | Digital Applied | 13 Nov 2026. Figure found at the source. | |
| Gmail's real operating threshold for spam reports is 0.08% | GMass | 13 Nov 2026. Figure found at the source. |
Demo figures
These sit inside example screens on the homepage and the service and place pages. They are made up to show how a screen reads, and each screen that shows a figure says so.
| Claim | Where it appears | Source | Last checked |
|---|---|---|---|
| A Google Ads table of five example campaigns: daily budgets from $200 to $650 that add up to $1,900 (the animation then moves $250 a day to the best campaign, which leaves budgets from $100 to $650, still $1,900), cost of $55,160, conversion value of $197,900 and a ROAS column from 1.08 to 6.96 | Illustration. The screen carries a Sample data label. | 15 Nov 2026 | |
| An example AI answer that names a made-up brand, Halden Trail 24, with the brand named in 16, 11, 14 and 7 of 20 prompts on ChatGPT, Gemini, Perplexity and Claude | Illustration. The screen carries a Sample data label. | 15 Nov 2026 | |
| A Meta Ads creative test of eight example ads with click rates from 0.9% to 3.8% | Illustration. The screen carries a Sample data label. | 15 Nov 2026 | |
| A Shopify report over 12 weeks: store revenue of $212,400 against ad spend of $55,160, a ratio (MER) of 3.85, and $23,900 in week 12 | Illustration. The screen carries a Sample data label. | 15 Nov 2026 | |
| Revenue by channel of $129k, $62k, $12k and $9k | Illustration. The screen carries a Sample data label. | 15 Nov 2026 | |
| A brand named in 21 of 30 example AI answers, and 42 ad variants with all 42 reviewed | Illustration. The screen carries a Sample data label. | 15 Nov 2026 | |
| Spend shares, example campaign names and example answer logs in the sample screens on service and place pages | Illustration, made up to show how a screen reads. Each screen that shows a figure carries a Sample data label. | 15 Nov 2026 |
Spotted a number that isn't listed here? Tell us and we'll source it or take it down.