GEO and AI visibility · Canada
Schema.org markup in Canada
Structured data is the dial AI engines read first. Canada operators face the same schema.org markup discipline as global peers, with local context (timezone, channel mix, buying patterns) shifting which moves carry the most leverage.
- Category
- GEO and AI visibility
- Location
- Canada
- Timezone
- America/Toronto
Definition
What is schema.org markup?
Schema.org markup is structured data added to a webpage (via JSON-LD, Microdata, or RDFa) that declares what the page is about in a machine-readable way. Schema.org is a collaborative vocabulary maintained by Google, Microsoft, Yahoo, and Yandex. JSON-LD is the recommended format in 2026.
How it lands in Canada
The Canada angle
Xpand Media runs schema.org markup for companies in Canada, remotely from Dubai, with the local context built in: America/Toronto timezone, Canadian-specific buying patterns, and the platforms the regional market actually uses. The discipline is global; the operational rhythm is local.
Services that operate schema.org markup
Where schema.org markup sits in our work
- Canada · serviceWebsites and landing pagesWebsites and landing pages built mobile-first, with GA4 and event tracking in place before launch.
- Canada · serviceGenerative engine optimization (GEO)AI visibility work: we check how 5 AI engines describe your brand and fix the pages, schema and listings you control.
FAQ
Schema.org markup questions from Canada operators
Which schema types matter most in 2026?
Does schema directly affect ranking?
Should schema be inline or external?
Can incorrect schema hurt a site?
How does an LLM use schema?
Run schema.org markup in Canada