Social Media That Drives Pipeline, Not Just Likes agency in Madrid.
Social media strategy and content that builds audiences connected to real business outcomes. leads, brand awareness, and recruitment. Built for Madrid founders, CEOs, and business owners across SaaS, e-commerce, and tech.
TL;DR
We create and publish content daily across LinkedIn, Instagram, and TikTok, tied to your business goals. Strategy, writing, design, community management included.
Southern Europe's startup capital and LATAM gateway
Social Media That Drives Pipeline, Not Just Likes built for how Madrid operators actually buy
Madrid is Southern Europe's #1 startup hub by VC density, anchoring Spanish SaaS and fintech alongside Barcelona. Spanish founders increasingly target LATAM expansion alongside European scaling. Xpand Media runs AI-native growth engines built for that bilingual + multi-region playbook with Spanish + English content production and channel coverage spanning EU and LATAM markets.
€3B+ deployed in Spanish tech in 2025; Madrid + Barcelona anchor 80%+ of national VC. Home to Cabify, Glovo, Wallapop, Job and Talent, Voxel, Ironhack.
You know you need to be on social media but you do not have time to post consistently. Your competitors are showing up every day and you are posting once a month when you remember. Or worse, you are paying someone to post generic content that gets 12 likes and zero leads.
The social media that drives pipeline, not just likes stack we configure for Madrid founders, CEOs, and business owners
- Social media strategy tied to your business goals (leads, brand awareness, recruitment)
- Content creation: copywriting, graphics, short-form video, carousels
- Community management and engagement
- LinkedIn personal brand building for founders and executives
- Monthly reporting on reach, engagement, follower growth, and attribution to pipeline
From audit to live in three weeks
01
Strategy & Audit
We audit your current social presence, define your ICP audience, and build a content strategy tied to your business goals.
02
Content Production
We produce a full month of content. copy, graphics, short-form video, and carousels. and schedule everything for consistent publishing.
03
Engage & Report
We manage your community, engage with your audience, and deliver monthly reports showing reach, engagement, and pipeline attribution.
What Madrid founders run into
Bilingual ES + EN GTM mandatory
Spanish domestic content is essential, but international expansion targets EN-default audiences. Most agencies handle one well, not both.
LATAM expansion runs differently than EU
Spanish SaaS often expands into Mexico, Colombia, Argentina, and Chile early. LATAM playbook differs from EU — payment infrastructure, channel mix, regulatory layers.
Long Spanish enterprise sales cycles
Spanish B2B sells into Banco Santander, BBVA, IBEX 35-listed enterprise. 6-9 month evaluation cycles standard.
Public-sector procurement is significant
Spanish public sector ICT spending is massive but procurement requires specialized GTM motion most agencies don't carry.
How we reach buyers in Madrid
Spanish B2B leans LinkedIn + Google Ads with strong Spanish-language SEO investment. DTC scales heavily on TikTok + Meta. LATAM expansion adds Google Ads + WhatsApp Business.
Social Media That Drives Pipeline, Not Just Likes in Madrid
Which platforms do you manage?
LinkedIn, Instagram, X (Twitter), and TikTok. We focus on the platforms where your ICP actually spends time. Most B2B clients prioritize LinkedIn. DTC and e-commerce clients lean toward Instagram and TikTok.
Do I need to be involved in content creation?
Minimally. We handle strategy, writing, design, and scheduling. For founder personal brand content, we typically need a 30-minute monthly call to align on voice and any news worth amplifying.
How do you measure success?
Reach, engagement, follower growth, and where possible, attribution to pipeline. We do not celebrate likes. We track whether social is contributing to leads and brand visibility in your market.
Do you work with Madrid-based companies?
Yes. Most Spanish engagements run for SaaS, fintech, DTC, and edtech companies based in Madrid or Barcelona. Operating model handles cross-EU + LATAM GTM with bilingual content production.
Do you support Spanish-language content?
Yes. Domestic Spanish content runs via native partner translators. ES + EN bilingual capability for cross-region campaigns. LATAM-specific Spanish (Mexican, Argentine variants) where channel demands.
How does Madrid-to-LATAM expansion work?
One of our most common Spanish engagement profiles. Multi-region campaigns covering Mexico/Colombia/Argentina/Chile. WhatsApp Business + LATAM-specific Google Ads + Spanish-localized creative.
What sectors fit best in Madrid?
B2B SaaS scaling Spain + LATAM + EU, fintech under Banco de España, DTC scaling multi-country, edtech serving Spanish-speaking markets. Less effective for purely-domestic SMB.
How does GDPR compliance work?
EU-region tooling, GA4 with consent-mode v2 + server-side, EU CRM data, Schrems II-compliant SaaS selection, GDPR-aligned outbound. Same strict EU defaults as Berlin/Amsterdam.
How does payment work for Spanish companies?
Service contracts via UAE entity. Payment in EUR or USD via wire or card. Most Spanish SaaS prefer EUR for domestic + EU operations and USD for LATAM and international.
Every service we run in Madrid
Ready to ship social media that drives pipeline, not just likes in Madrid?
20-minute strategy call. We audit, recommend, fit-check. No pitch.