Outbound Pipeline on Autopilot agency in Madrid.
Cold email, LinkedIn outreach, and AI-powered lead qualification. all connected to your CRM and optimized for booked demos. Built for Madrid founders, CEOs, and business owners across SaaS, e-commerce, and tech.
TL;DR
We build cold email and LinkedIn outreach systems connected to your CRM. Domain infrastructure, AI-personalized sequences, and lead routing on autopilot.
Southern Europe's startup capital and LATAM gateway
Outbound Pipeline on Autopilot built for how Madrid operators actually buy
Madrid is Southern Europe's #1 startup hub by VC density, anchoring Spanish SaaS and fintech alongside Barcelona. Spanish founders increasingly target LATAM expansion alongside European scaling. Xpand Media runs AI-native growth engines built for that bilingual + multi-region playbook with Spanish + English content production and channel coverage spanning EU and LATAM markets.
€3B+ deployed in Spanish tech in 2025; Madrid + Barcelona anchor 80%+ of national VC. Home to Cabify, Glovo, Wallapop, Job and Talent, Voxel, Ironhack.
Your sales team is spending 60% of their time on prospecting and 40% on selling. It should be the other way around. Your outbound is inconsistent: some weeks you send 200 emails, some weeks you send zero. Your reply rates are below 2%. And you have no system for following up with leads who showed interest but did not book.
The outbound pipeline on autopilot stack we configure for Madrid founders, CEOs, and business owners
- Domain warming and inbox infrastructure setup
- AI-personalized email sequences using intent data and ICP research
- LinkedIn outreach systems (connection requests, DM sequences, profile optimization)
- Lead qualification and routing to your sales team or CRM
- Full attribution tracking from first touch to booked demo
- Ongoing optimization based on reply rates, booking rates, and pipeline generated
From audit to live in three weeks
01
ICP & Infrastructure
We define your ideal customer profile, warm your sending domains, and build the technical infrastructure for reliable inbox delivery.
02
Build & Launch Sequences
We write AI-personalized email sequences and LinkedIn outreach campaigns, then launch to your ICP list with full tracking in place.
03
Qualify & Optimize
Interested leads are qualified and routed directly to your CRM. We optimize sequences weekly based on reply rates and booking data.
What Madrid founders run into
Bilingual ES + EN GTM mandatory
Spanish domestic content is essential, but international expansion targets EN-default audiences. Most agencies handle one well, not both.
LATAM expansion runs differently than EU
Spanish SaaS often expands into Mexico, Colombia, Argentina, and Chile early. LATAM playbook differs from EU — payment infrastructure, channel mix, regulatory layers.
Long Spanish enterprise sales cycles
Spanish B2B sells into Banco Santander, BBVA, IBEX 35-listed enterprise. 6-9 month evaluation cycles standard.
Public-sector procurement is significant
Spanish public sector ICT spending is massive but procurement requires specialized GTM motion most agencies don't carry.
How we reach buyers in Madrid
Spanish B2B leans LinkedIn + Google Ads with strong Spanish-language SEO investment. DTC scales heavily on TikTok + Meta. LATAM expansion adds Google Ads + WhatsApp Business.
Outbound Pipeline on Autopilot in Madrid
Does cold email still work?
Yes, but only if it is done correctly. The era of spray-and-pray is over. What works now is highly personalized, ICP-specific outreach with strong deliverability infrastructure. When those three things are in place. the right list, the right message, the right infrastructure. cold email consistently generates pipeline.
Do I need to provide the prospect list?
No. We build the list based on your ICP definition using intent data and account research. You tell us who your ideal customer is; we find them and personalize the outreach.
How do you avoid ending up in spam?
Deliverability is foundational. We handle domain warming, DNS setup (SPF, DKIM, DMARC), inbox rotation, and sending volume ramp-up. We monitor deliverability scores throughout and adjust before problems compound.
Do you work with Madrid-based companies?
Yes. Most Spanish engagements run for SaaS, fintech, DTC, and edtech companies based in Madrid or Barcelona. Operating model handles cross-EU + LATAM GTM with bilingual content production.
Do you support Spanish-language content?
Yes. Domestic Spanish content runs via native partner translators. ES + EN bilingual capability for cross-region campaigns. LATAM-specific Spanish (Mexican, Argentine variants) where channel demands.
How does Madrid-to-LATAM expansion work?
One of our most common Spanish engagement profiles. Multi-region campaigns covering Mexico/Colombia/Argentina/Chile. WhatsApp Business + LATAM-specific Google Ads + Spanish-localized creative.
What sectors fit best in Madrid?
B2B SaaS scaling Spain + LATAM + EU, fintech under Banco de España, DTC scaling multi-country, edtech serving Spanish-speaking markets. Less effective for purely-domestic SMB.
How does GDPR compliance work?
EU-region tooling, GA4 with consent-mode v2 + server-side, EU CRM data, Schrems II-compliant SaaS selection, GDPR-aligned outbound. Same strict EU defaults as Berlin/Amsterdam.
How does payment work for Spanish companies?
Service contracts via UAE entity. Payment in EUR or USD via wire or card. Most Spanish SaaS prefer EUR for domestic + EU operations and USD for LATAM and international.
Every service we run in Madrid
Ready to ship outbound pipeline on autopilot in Madrid?
20-minute strategy call. We audit, recommend, fit-check. No pitch.