AI Automation That Actually Saves You Time and Money agency in Madrid.
Custom AI workflows that eliminate manual reporting, route leads instantly, and keep your CRM clean. so your team can focus on closing. Built for Madrid founders, CEOs, and business owners across SaaS, e-commerce, and tech.
TL;DR
Custom AI workflows eliminate manual reporting, route leads instantly, and keep your CRM clean. Your team focuses on closing while dashboards and reports update themselves.
Southern Europe's startup capital and LATAM gateway
AI Automation That Actually Saves You Time and Money built for how Madrid operators actually buy
Madrid is Southern Europe's #1 startup hub by VC density, anchoring Spanish SaaS and fintech alongside Barcelona. Spanish founders increasingly target LATAM expansion alongside European scaling. Xpand Media runs AI-native growth engines built for that bilingual + multi-region playbook with Spanish + English content production and channel coverage spanning EU and LATAM markets.
€3B+ deployed in Spanish tech in 2025; Madrid + Barcelona anchor 80%+ of national VC. Home to Cabify, Glovo, Wallapop, Job and Talent, Voxel, Ironhack.
Your team spends hours every week building reports, routing leads manually, and chasing follow-ups that should happen automatically. You are paying for a CRM that nobody updates. Your tools do not talk to each other. And meanwhile, your competitors are using AI to do all of that in the background while their humans focus on closing deals.
The ai automation that actually saves you time and money stack we configure for Madrid founders, CEOs, and business owners
- Custom dashboards that update themselves every morning
- Reports that write and send themselves to your inbox: daily, weekly, or monthly
- AI chatbots trained on your data that qualify leads on your website 24/7
- Lead routing automations that get every new lead to the right person in under 2 minutes
- Alert systems that catch problems (ad spend spikes, conversion drops) before they become disasters
- CRM clean-up bots that fix duplicates, missing fields, and stale data
- Workflow automation connecting your CRM, Slack, email, ads platforms, and analytics into one system
From audit to live in three weeks
01
Diagnose
We audit your current setup and find the biggest growth levers.
02
Build & Ship
We build the pages, ads, automation, and creative you need in a focused sprint.
03
Optimize & Scale
We measure what worked, kill what did not, and scale the winners.
What Madrid founders run into
Bilingual ES + EN GTM mandatory
Spanish domestic content is essential, but international expansion targets EN-default audiences. Most agencies handle one well, not both.
LATAM expansion runs differently than EU
Spanish SaaS often expands into Mexico, Colombia, Argentina, and Chile early. LATAM playbook differs from EU — payment infrastructure, channel mix, regulatory layers.
Long Spanish enterprise sales cycles
Spanish B2B sells into Banco Santander, BBVA, IBEX 35-listed enterprise. 6-9 month evaluation cycles standard.
Public-sector procurement is significant
Spanish public sector ICT spending is massive but procurement requires specialized GTM motion most agencies don't carry.
How we reach buyers in Madrid
Spanish B2B leans LinkedIn + Google Ads with strong Spanish-language SEO investment. DTC scales heavily on TikTok + Meta. LATAM expansion adds Google Ads + WhatsApp Business.
AI Automation That Actually Saves You Time and Money in Madrid
Do I need to be technical to use what you build?
No. We build everything so your team can use it without touching code. You get dashboards, reports, and alerts that just work.
What tools do you use for automation?
Primarily n8n, Make (Integromat), and custom AI workflows. We connect whatever stack you already have. HubSpot, Salesforce, Slack, Google Workspace, and more.
How long does it take to set up?
Most automation projects are live within 2-4 weeks. Simple workflows can ship in days. We scope it before we start so there are no surprises.
Do you work with Madrid-based companies?
Yes. Most Spanish engagements run for SaaS, fintech, DTC, and edtech companies based in Madrid or Barcelona. Operating model handles cross-EU + LATAM GTM with bilingual content production.
Do you support Spanish-language content?
Yes. Domestic Spanish content runs via native partner translators. ES + EN bilingual capability for cross-region campaigns. LATAM-specific Spanish (Mexican, Argentine variants) where channel demands.
How does Madrid-to-LATAM expansion work?
One of our most common Spanish engagement profiles. Multi-region campaigns covering Mexico/Colombia/Argentina/Chile. WhatsApp Business + LATAM-specific Google Ads + Spanish-localized creative.
What sectors fit best in Madrid?
B2B SaaS scaling Spain + LATAM + EU, fintech under Banco de España, DTC scaling multi-country, edtech serving Spanish-speaking markets. Less effective for purely-domestic SMB.
How does GDPR compliance work?
EU-region tooling, GA4 with consent-mode v2 + server-side, EU CRM data, Schrems II-compliant SaaS selection, GDPR-aligned outbound. Same strict EU defaults as Berlin/Amsterdam.
How does payment work for Spanish companies?
Service contracts via UAE entity. Payment in EUR or USD via wire or card. Most Spanish SaaS prefer EUR for domestic + EU operations and USD for LATAM and international.
Every service we run in Madrid
Ready to ship ai automation that actually saves you time and money in Madrid?
20-minute strategy call. We audit, recommend, fit-check. No pitch.