Social Media That Drives Pipeline, Not Just Likes agency in Tel Aviv.
Social media strategy and content that builds audiences connected to real business outcomes. leads, brand awareness, and recruitment. Built for Tel Aviv founders, CEOs, and business owners across SaaS, e-commerce, and tech.
TL;DR
We create and publish content daily across LinkedIn, Instagram, and TikTok, tied to your business goals. Strategy, writing, design, community management included.
The world's cybersecurity, dev tools, and AI-infrastructure capital
Social Media That Drives Pipeline, Not Just Likes built for how Tel Aviv operators actually buy
Tel Aviv has the highest VC-per-capita of any tech hub globally and dominates cybersecurity, dev tools, and AI-infrastructure categories. Israeli founders sell to global markets from day 1 — domestic GTM is rare. Xpand runs AI-native global growth engines tuned for the compressed pace Israeli founders expect, with the GEO and content density needed to surface in technical AI-engine answers when developer + cyber buyers research at the top of funnel.
$5B+ deployed in Israeli tech in 2025; highest VC-per-capita globally.
You know you need to be on social media but you do not have time to post consistently. Your competitors are showing up every day and you are posting once a month when you remember. Or worse, you are paying someone to post generic content that gets 12 likes and zero leads.
The social media that drives pipeline, not just likes stack we configure for Tel Aviv founders, CEOs, and business owners
- Social media strategy tied to your business goals (leads, brand awareness, recruitment)
- Content creation: copywriting, graphics, short-form video, carousels
- Community management and engagement
- LinkedIn personal brand building for founders and executives
- Monthly reporting on reach, engagement, follower growth, and attribution to pipeline
From audit to live in three weeks
01
Strategy & Audit
We audit your current social presence, define your ICP audience, and build a content strategy tied to your business goals.
02
Content Production
We produce a full month of content. copy, graphics, short-form video, and carousels. and schedule everything for consistent publishing.
03
Engage & Report
We manage your community, engage with your audience, and deliver monthly reports showing reach, engagement, and pipeline attribution.
What Tel Aviv founders run into
Sell to global markets from day 1
Domestic Israeli GTM is rare. Most Israeli SaaS targets US/EU buyers from year 1. Need ops that match that posture.
Talent costs at SF parity
Global remote teams are the norm, but ops marketing talent is still scarce locally. AI ops cover the gap.
Brutal global competition in cyber + AI + dev tools
Same buyers see 50+ pitches a week. Differentiation requires AI-native creative + content density.
Compressed B2B ops culture
Israeli founders expect speed and bias to action. Slow agency cadence kills engagements early.
US/EU customer concentration
Most marketing operates in non-Hebrew channels. Specialist global GTM matters more than local execution.
How we reach buyers in Tel Aviv
Cyber and dev-tools founders rely heavily on LinkedIn + Reddit + content marketing in technical communities; B2B SaaS leans LinkedIn-first with Twitter/X for founder reach.
Social Media That Drives Pipeline, Not Just Likes in Tel Aviv
Which platforms do you manage?
LinkedIn, Instagram, X (Twitter), and TikTok. We focus on the platforms where your ICP actually spends time. Most B2B clients prioritize LinkedIn. DTC and e-commerce clients lean toward Instagram and TikTok.
Do I need to be involved in content creation?
Minimally. We handle strategy, writing, design, and scheduling. For founder personal brand content, we typically need a 30-minute monthly call to align on voice and any news worth amplifying.
How do you measure success?
Reach, engagement, follower growth, and where possible, attribution to pipeline. We do not celebrate likes. We track whether social is contributing to leads and brand visibility in your market.
Do you work with Israeli companies?
Yes. Israeli engagements are a strong fit for our model — global GTM posture, cyber/dev tools/AI specialty, compressed-pace operating culture. Senior strategist on Israel business hours overlap with EU mornings + UAE entire workday.
How does timezone work for Israeli clients?
Default cadence is weekly Zoom reviews in Israel working hours (9am-6pm IST). Strong overlap with Dubai (1 hour offset), so async ops happen seamlessly. UK and US calls scheduled at IST end-of-day or early IST mornings respectively.
Do you understand cyber + dev tools GTM specifically?
Yes. Cyber and dev tools are focus categories. We understand the dual buyer (technical + business), the role of GitHub/dev community, the importance of GEO for technical AI-engine answers, and the brutal global competition for the same buyers.
What sectors fit best for Tel Aviv engagements?
Cybersecurity (cloud security, SaaS security, dev-time security), dev tools, AI infrastructure, vertical B2B SaaS scaling US/EU. Less effective for pure consumer apps or single-market Israeli-only operations.
Do you support Hebrew content?
Where the channel demands it — rare for B2B since Israeli SaaS targets US/EU markets primarily. Default operating language is English. Hebrew content available via partner translators when domestic Israeli GTM is in scope.
How does payment work for Israeli companies?
Service contracts via Xpand Media (XPAND ENTERPRISES - FZCO, UAE). Payment in USD or ILS via wire or card. Most Israeli SaaS prefer USD billing to match international ARR currency.
Every service we run in Tel Aviv
Ready to ship social media that drives pipeline, not just likes in Tel Aviv?
20-minute strategy call. We audit, recommend, fit-check. No pitch.