Performance Marketing agency in Tel Aviv.
Full-funnel paid media managed for pipeline and revenue, not impressions. Google, YouTube, LinkedIn, and Meta under one operator. Built for Tel Aviv founders, CEOs, and business owners across SaaS, e-commerce, and tech.
TL;DR
We manage Google, YouTube, LinkedIn, and Meta campaigns to booked calls and pipeline, not impressions. Full-funnel tracking and weekly revenue reporting included.
The world's cybersecurity, dev tools, and AI-infrastructure capital
Performance Marketing built for how Tel Aviv operators actually buy
Tel Aviv has the highest VC-per-capita of any tech hub globally and dominates cybersecurity, dev tools, and AI-infrastructure categories. Israeli founders sell to global markets from day 1 — domestic GTM is rare. Xpand runs AI-native global growth engines tuned for the compressed pace Israeli founders expect, with the GEO and content density needed to surface in technical AI-engine answers when developer + cyber buyers research at the top of funnel.
$5B+ deployed in Israeli tech in 2025; highest VC-per-capita globally.
You are spending $10K-50K/month on ads but you cannot tell which clicks turn into revenue. Your agency sends pretty reports, but your demo calendar is still half-empty. Your tracking is broken, your attribution is guesswork, and every week you wait, your CAC goes up. Sound familiar?
The performance marketing stack we configure for Tel Aviv founders, CEOs, and business owners
- Google Ads (Search, Shopping, PMax) optimized to booked calls and pipeline, not just clicks
- YouTube Ads for awareness and retargeting with creative that converts
- LinkedIn Ads for B2B demand gen targeting decision-makers at ICP accounts
- Meta Ads (Facebook and Instagram) for DTC, e-commerce, and retargeting
- Full-funnel tracking setup: GA4, GTM, server-side tagging, offline conversion import
- Weekly reporting tied to revenue metrics, not impressions
- Creative strategy and ad variant testing (30-50 variants per month)
From audit to live in three weeks
01
Diagnose
We audit your current setup and find the biggest growth levers.
02
Build & Ship
We build the pages, ads, automation, and creative you need in a focused sprint.
03
Optimize & Scale
We measure what worked, kill what did not, and scale the winners.
What Tel Aviv founders run into
Sell to global markets from day 1
Domestic Israeli GTM is rare. Most Israeli SaaS targets US/EU buyers from year 1. Need ops that match that posture.
Talent costs at SF parity
Global remote teams are the norm, but ops marketing talent is still scarce locally. AI ops cover the gap.
Brutal global competition in cyber + AI + dev tools
Same buyers see 50+ pitches a week. Differentiation requires AI-native creative + content density.
Compressed B2B ops culture
Israeli founders expect speed and bias to action. Slow agency cadence kills engagements early.
US/EU customer concentration
Most marketing operates in non-Hebrew channels. Specialist global GTM matters more than local execution.
How we reach buyers in Tel Aviv
Cyber and dev-tools founders rely heavily on LinkedIn + Reddit + content marketing in technical communities; B2B SaaS leans LinkedIn-first with Twitter/X for founder reach.
Performance Marketing in Tel Aviv
How long until I see results?
Most clients see measurable improvements within 30 days. Full optimization cycles typically take 60-90 days for mature accounts.
What is the minimum ad budget?
We work best with clients spending $5,000+ per month on ads. Below that, the math on agency fees does not make sense for either of us.
Do you lock us into a long contract?
No. We work on rolling monthly agreements. If we are not delivering, you should not be stuck. That said, most clients stay 12+ months because the results compound.
How is this different from my current agency?
We report on pipeline and revenue, not clicks and impressions. We set up proper tracking before we touch a campaign. And we use AI to automate the reporting and optimization work that most agencies do manually.
Do you work with Israeli companies?
Yes. Israeli engagements are a strong fit for our model — global GTM posture, cyber/dev tools/AI specialty, compressed-pace operating culture. Senior strategist on Israel business hours overlap with EU mornings + UAE entire workday.
How does timezone work for Israeli clients?
Default cadence is weekly Zoom reviews in Israel working hours (9am-6pm IST). Strong overlap with Dubai (1 hour offset), so async ops happen seamlessly. UK and US calls scheduled at IST end-of-day or early IST mornings respectively.
Do you understand cyber + dev tools GTM specifically?
Yes. Cyber and dev tools are focus categories. We understand the dual buyer (technical + business), the role of GitHub/dev community, the importance of GEO for technical AI-engine answers, and the brutal global competition for the same buyers.
What sectors fit best for Tel Aviv engagements?
Cybersecurity (cloud security, SaaS security, dev-time security), dev tools, AI infrastructure, vertical B2B SaaS scaling US/EU. Less effective for pure consumer apps or single-market Israeli-only operations.
Do you support Hebrew content?
Where the channel demands it — rare for B2B since Israeli SaaS targets US/EU markets primarily. Default operating language is English. Hebrew content available via partner translators when domestic Israeli GTM is in scope.
How does payment work for Israeli companies?
Service contracts via Xpand Media (XPAND ENTERPRISES - FZCO, UAE). Payment in USD or ILS via wire or card. Most Israeli SaaS prefer USD billing to match international ARR currency.
Every service we run in Tel Aviv
Ready to ship performance marketing in Tel Aviv?
20-minute strategy call. We audit, recommend, fit-check. No pitch.