Social Media That Drives Pipeline, Not Just Likes agency in Stockholm.
Social media strategy and content that builds audiences connected to real business outcomes. leads, brand awareness, and recruitment. Built for Stockholm founders, CEOs, and business owners across SaaS, e-commerce, and tech.
TL;DR
We create and publish content daily across LinkedIn, Instagram, and TikTok, tied to your business goals. Strategy, writing, design, community management included.
Nordic tech capital — fintech, gaming, and B2B SaaS
Social Media That Drives Pipeline, Not Just Likes built for how Stockholm operators actually buy
Stockholm anchors Nordic tech and holds 70%+ of regional VC capital. Klarna, Spotify, Mojang, and a wave of next-gen fintech and gaming companies headquarter here. The Nordic founder culture is product-first — most founders ship excellent products but lag on distribution. Xpand brings the AI-native operating system as the GTM layer Nordic SaaS founders typically lack internally.
€4B+ deployed in Nordic tech in 2025; Stockholm holds 70%+ of regional VC. Home to Klarna, Spotify, Mojang.
You know you need to be on social media but you do not have time to post consistently. Your competitors are showing up every day and you are posting once a month when you remember. Or worse, you are paying someone to post generic content that gets 12 likes and zero leads.
The social media that drives pipeline, not just likes stack we configure for Stockholm founders, CEOs, and business owners
- Social media strategy tied to your business goals (leads, brand awareness, recruitment)
- Content creation: copywriting, graphics, short-form video, carousels
- Community management and engagement
- LinkedIn personal brand building for founders and executives
- Monthly reporting on reach, engagement, follower growth, and attribution to pipeline
From audit to live in three weeks
01
Strategy & Audit
We audit your current social presence, define your ICP audience, and build a content strategy tied to your business goals.
02
Content Production
We produce a full month of content. copy, graphics, short-form video, and carousels. and schedule everything for consistent publishing.
03
Engage & Report
We manage your community, engage with your audience, and deliver monthly reports showing reach, engagement, and pipeline attribution.
What Stockholm founders run into
Small domestic market
Sweden alone isn't enough for SaaS scale. Multi-country EU GTM mandatory from year 1. Most Nordic founders expand to UK + DACH within 18 months.
Strong product culture, weaker GTM tradition
Most Nordic founders need outside operating help to ship distribution at the same level as their product.
EU regulatory environment
Schrems II + GDPR affects every analytics/data tool. Generic agency setups get killed by EU compliance.
Talent costs at parity with London
Fewer marketing operators per capita than UK. AI ops cover the gap and let Nordic SaaS scale headcount-light.
Founders default to product-led growth
Paid marketing + outbound + GEO are often missing pieces from Nordic GTM stacks. Adding them after PLG hits a wall is one of our most common engagement patterns.
How we reach buyers in Stockholm
Nordic B2B + gaming + fintech all heavily LinkedIn-driven; gaming and consumer-facing add TikTok and programmatic.
Social Media That Drives Pipeline, Not Just Likes in Stockholm
Which platforms do you manage?
LinkedIn, Instagram, X (Twitter), and TikTok. We focus on the platforms where your ICP actually spends time. Most B2B clients prioritize LinkedIn. DTC and e-commerce clients lean toward Instagram and TikTok.
Do I need to be involved in content creation?
Minimally. We handle strategy, writing, design, and scheduling. For founder personal brand content, we typically need a 30-minute monthly call to align on voice and any news worth amplifying.
How do you measure success?
Reach, engagement, follower growth, and where possible, attribution to pipeline. We do not celebrate likes. We track whether social is contributing to leads and brand visibility in your market.
Do you work with Stockholm-based companies?
Yes. Most Nordic engagements run for SaaS, fintech, and gaming companies based in Stockholm. We also support Helsinki, Copenhagen, and Oslo-based operators remotely. Operating model handles multi-Nordic GTM where needed.
How does timezone work for Stockholm clients?
Default cadence is weekly Zoom reviews in Stockholm working hours (9am-5pm CET). Async work via Slack and Loom runs continuously. Dubai is 1-2 hours ahead, so the overlap is excellent for ops handoff.
Do you support Swedish or other Nordic languages?
Default operating language is English. Where channel demands it (organic SEO, certain paid campaigns), Swedish/Norwegian/Danish/Finnish content runs through partner translators.
What sectors fit best in Stockholm?
Fintech (especially payments and embedded finance), gaming, B2B SaaS scaling Nordic + UK + DACH, climate tech. Less effective for purely-domestic Swedish-only operations or very early pre-PMF companies.
Can you handle Stockholm-to-UK or US expansion?
Yes. Cross-region Nordic → UK + US is one of our common engagement profiles. Multi-region campaigns, cross-currency attribution, and senior strategist coverage in target market hours.
How does payment work for Swedish companies?
Service contracts via Xpand Media (XPAND ENTERPRISES - FZCO, UAE). Payment in EUR or USD via wire or card. Most Nordic SaaS prefer EUR billing for EU operations and USD for international. Retainer-based with quarterly review checkpoints.
Every service we run in Stockholm
Ready to ship social media that drives pipeline, not just likes in Stockholm?
20-minute strategy call. We audit, recommend, fit-check. No pitch.