Performance Marketing agency in Stockholm.
Full-funnel paid media managed for pipeline and revenue, not impressions. Google, YouTube, LinkedIn, and Meta under one operator. Built for Stockholm founders, CEOs, and business owners across SaaS, e-commerce, and tech.
TL;DR
We manage Google, YouTube, LinkedIn, and Meta campaigns to booked calls and pipeline, not impressions. Full-funnel tracking and weekly revenue reporting included.
Nordic tech capital — fintech, gaming, and B2B SaaS
Performance Marketing built for how Stockholm operators actually buy
Stockholm anchors Nordic tech and holds 70%+ of regional VC capital. Klarna, Spotify, Mojang, and a wave of next-gen fintech and gaming companies headquarter here. The Nordic founder culture is product-first — most founders ship excellent products but lag on distribution. Xpand brings the AI-native operating system as the GTM layer Nordic SaaS founders typically lack internally.
€4B+ deployed in Nordic tech in 2025; Stockholm holds 70%+ of regional VC. Home to Klarna, Spotify, Mojang.
You are spending $10K-50K/month on ads but you cannot tell which clicks turn into revenue. Your agency sends pretty reports, but your demo calendar is still half-empty. Your tracking is broken, your attribution is guesswork, and every week you wait, your CAC goes up. Sound familiar?
The performance marketing stack we configure for Stockholm founders, CEOs, and business owners
- Google Ads (Search, Shopping, PMax) optimized to booked calls and pipeline, not just clicks
- YouTube Ads for awareness and retargeting with creative that converts
- LinkedIn Ads for B2B demand gen targeting decision-makers at ICP accounts
- Meta Ads (Facebook and Instagram) for DTC, e-commerce, and retargeting
- Full-funnel tracking setup: GA4, GTM, server-side tagging, offline conversion import
- Weekly reporting tied to revenue metrics, not impressions
- Creative strategy and ad variant testing (30-50 variants per month)
From audit to live in three weeks
01
Diagnose
We audit your current setup and find the biggest growth levers.
02
Build & Ship
We build the pages, ads, automation, and creative you need in a focused sprint.
03
Optimize & Scale
We measure what worked, kill what did not, and scale the winners.
What Stockholm founders run into
Small domestic market
Sweden alone isn't enough for SaaS scale. Multi-country EU GTM mandatory from year 1. Most Nordic founders expand to UK + DACH within 18 months.
Strong product culture, weaker GTM tradition
Most Nordic founders need outside operating help to ship distribution at the same level as their product.
EU regulatory environment
Schrems II + GDPR affects every analytics/data tool. Generic agency setups get killed by EU compliance.
Talent costs at parity with London
Fewer marketing operators per capita than UK. AI ops cover the gap and let Nordic SaaS scale headcount-light.
Founders default to product-led growth
Paid marketing + outbound + GEO are often missing pieces from Nordic GTM stacks. Adding them after PLG hits a wall is one of our most common engagement patterns.
How we reach buyers in Stockholm
Nordic B2B + gaming + fintech all heavily LinkedIn-driven; gaming and consumer-facing add TikTok and programmatic.
Performance Marketing in Stockholm
How long until I see results?
Most clients see measurable improvements within 30 days. Full optimization cycles typically take 60-90 days for mature accounts.
What is the minimum ad budget?
We work best with clients spending $5,000+ per month on ads. Below that, the math on agency fees does not make sense for either of us.
Do you lock us into a long contract?
No. We work on rolling monthly agreements. If we are not delivering, you should not be stuck. That said, most clients stay 12+ months because the results compound.
How is this different from my current agency?
We report on pipeline and revenue, not clicks and impressions. We set up proper tracking before we touch a campaign. And we use AI to automate the reporting and optimization work that most agencies do manually.
Do you work with Stockholm-based companies?
Yes. Most Nordic engagements run for SaaS, fintech, and gaming companies based in Stockholm. We also support Helsinki, Copenhagen, and Oslo-based operators remotely. Operating model handles multi-Nordic GTM where needed.
How does timezone work for Stockholm clients?
Default cadence is weekly Zoom reviews in Stockholm working hours (9am-5pm CET). Async work via Slack and Loom runs continuously. Dubai is 1-2 hours ahead, so the overlap is excellent for ops handoff.
Do you support Swedish or other Nordic languages?
Default operating language is English. Where channel demands it (organic SEO, certain paid campaigns), Swedish/Norwegian/Danish/Finnish content runs through partner translators.
What sectors fit best in Stockholm?
Fintech (especially payments and embedded finance), gaming, B2B SaaS scaling Nordic + UK + DACH, climate tech. Less effective for purely-domestic Swedish-only operations or very early pre-PMF companies.
Can you handle Stockholm-to-UK or US expansion?
Yes. Cross-region Nordic → UK + US is one of our common engagement profiles. Multi-region campaigns, cross-currency attribution, and senior strategist coverage in target market hours.
How does payment work for Swedish companies?
Service contracts via Xpand Media (XPAND ENTERPRISES - FZCO, UAE). Payment in EUR or USD via wire or card. Most Nordic SaaS prefer EUR billing for EU operations and USD for international. Retainer-based with quarterly review checkpoints.
Every service we run in Stockholm
Ready to ship performance marketing in Stockholm?
20-minute strategy call. We audit, recommend, fit-check. No pitch.