Social Media That Drives Pipeline, Not Just Likes agency in Amsterdam.
Social media strategy and content that builds audiences connected to real business outcomes. leads, brand awareness, and recruitment. Built for Amsterdam founders, CEOs, and business owners across SaaS, e-commerce, and tech.
TL;DR
We create and publish content daily across LinkedIn, Instagram, and TikTok, tied to your business goals. Strategy, writing, design, community management included.
Europe's #4 tech hub and Dutch SaaS capital
Social Media That Drives Pipeline, Not Just Likes built for how Amsterdam operators actually buy
Amsterdam buyers want directness. They will tell you in week one if the work is not landing. Xpand Media grew up on that directness. Engagements run with weekly reporting, kill what does not work fast, double down on what does. GEO and AI Automation are still mostly absent from the Dutch agency landscape; being early here compounds.
$2.5B+ deployed in Dutch tech in 2025; Amsterdam holds 70%+ of NL VC. Home to Adyen, Booking.com, Mollie, Bunq, Mendix.
You know you need to be on social media but you do not have time to post consistently. Your competitors are showing up every day and you are posting once a month when you remember. Or worse, you are paying someone to post generic content that gets 12 likes and zero leads.
The social media that drives pipeline, not just likes stack we configure for Amsterdam founders, CEOs, and business owners
- Social media strategy tied to your business goals (leads, brand awareness, recruitment)
- Content creation: copywriting, graphics, short-form video, carousels
- Community management and engagement
- LinkedIn personal brand building for founders and executives
- Monthly reporting on reach, engagement, follower growth, and attribution to pipeline
From audit to live in three weeks
01
Strategy & Audit
We audit your current social presence, define your ICP audience, and build a content strategy tied to your business goals.
02
Content Production
We produce a full month of content. copy, graphics, short-form video, and carousels. and schedule everything for consistent publishing.
03
Engage & Report
We manage your community, engage with your audience, and deliver monthly reports showing reach, engagement, and pipeline attribution.
What Amsterdam founders run into
Dutch directness cuts both ways
Dutch B2B buyers will tell you in week one if the work is not landing. Slow agency cadence dies fast here. Weekly reporting is the cost of entry.
Cross-EU GTM mandatory
Domestic NL market caps quickly. Most Amsterdam SaaS ship Benelux + DACH within 12-18 months. Multi-language and multi-channel are year-1 requirements.
Agency landscape is creative-first
Most Amsterdam agencies are brand or design shops. Few specialize in performance growth ops at SF-grade quality.
GDPR + Schrems II compliance
Strict EU data handling. Generic agency setups get killed by compliance review. Native EU-region tooling is mandatory.
How we reach buyers in Amsterdam
Dutch B2B leans LinkedIn + Google Ads; DTC scales heavily on TikTok + Meta. Bilingual NL/EN content with English defaulting for SaaS.
Social Media That Drives Pipeline, Not Just Likes in Amsterdam
Which platforms do you manage?
LinkedIn, Instagram, X (Twitter), and TikTok. We focus on the platforms where your ICP actually spends time. Most B2B clients prioritize LinkedIn. DTC and e-commerce clients lean toward Instagram and TikTok.
Do I need to be involved in content creation?
Minimally. We handle strategy, writing, design, and scheduling. For founder personal brand content, we typically need a 30-minute monthly call to align on voice and any news worth amplifying.
How do you measure success?
Reach, engagement, follower growth, and where possible, attribution to pipeline. We do not celebrate likes. We track whether social is contributing to leads and brand visibility in your market.
Do you work with Amsterdam-based companies?
Yes. Most Dutch engagements run for SaaS, fintech, AI, and DTC brands based in Amsterdam, Utrecht, or Eindhoven. Operating model handles cross-EU GTM and multi-language content.
Do you support Dutch-language content?
Where channel demands. Default operating language is English; Dutch is layered for organic SEO, certain paid social, and any market where Dutch is dominant search query language.
How does GDPR compliance work?
EU-region tooling, GA4 with consent-mode v2 + server-side, EU-region CRM data, Schrems II-compliant SaaS selection, GDPR-aligned outbound. Strict by default.
Can you handle Amsterdam-to-DACH expansion?
Yes. Cross-EU GTM is one of our most common Dutch engagement profiles. Multi-language content, multi-currency reporting, channel-specific copy for DACH (Xing alongside LinkedIn).
What sectors fit best?
B2B SaaS scaling EU, fintech under AFM/DNB, DTC scaling Benelux + Nordic + DACH, AI startups. Less effective for purely-domestic NL SMB.
How does payment work?
Service contracts via UAE entity. Payment in EUR or USD via wire or card. Most Dutch SaaS prefer EUR billing for EU operations. Retainer-based with quarterly checkpoints.
Every service we run in Amsterdam
Ready to ship social media that drives pipeline, not just likes in Amsterdam?
20-minute strategy call. We audit, recommend, fit-check. No pitch.