Performance Marketing agency in Amsterdam.
Full-funnel paid media managed for pipeline and revenue, not impressions. Google, YouTube, LinkedIn, and Meta under one operator. Built for Amsterdam founders, CEOs, and business owners across SaaS, e-commerce, and tech.
TL;DR
We manage Google, YouTube, LinkedIn, and Meta campaigns to booked calls and pipeline, not impressions. Full-funnel tracking and weekly revenue reporting included.
Europe's #4 tech hub and Dutch SaaS capital
Performance Marketing built for how Amsterdam operators actually buy
Amsterdam buyers want directness. They will tell you in week one if the work is not landing. Xpand Media grew up on that directness. Engagements run with weekly reporting, kill what does not work fast, double down on what does. GEO and AI Automation are still mostly absent from the Dutch agency landscape; being early here compounds.
$2.5B+ deployed in Dutch tech in 2025; Amsterdam holds 70%+ of NL VC. Home to Adyen, Booking.com, Mollie, Bunq, Mendix.
You are spending $10K-50K/month on ads but you cannot tell which clicks turn into revenue. Your agency sends pretty reports, but your demo calendar is still half-empty. Your tracking is broken, your attribution is guesswork, and every week you wait, your CAC goes up. Sound familiar?
The performance marketing stack we configure for Amsterdam founders, CEOs, and business owners
- Google Ads (Search, Shopping, PMax) optimized to booked calls and pipeline, not just clicks
- YouTube Ads for awareness and retargeting with creative that converts
- LinkedIn Ads for B2B demand gen targeting decision-makers at ICP accounts
- Meta Ads (Facebook and Instagram) for DTC, e-commerce, and retargeting
- Full-funnel tracking setup: GA4, GTM, server-side tagging, offline conversion import
- Weekly reporting tied to revenue metrics, not impressions
- Creative strategy and ad variant testing (30-50 variants per month)
From audit to live in three weeks
01
Diagnose
We audit your current setup and find the biggest growth levers.
02
Build & Ship
We build the pages, ads, automation, and creative you need in a focused sprint.
03
Optimize & Scale
We measure what worked, kill what did not, and scale the winners.
What Amsterdam founders run into
Dutch directness cuts both ways
Dutch B2B buyers will tell you in week one if the work is not landing. Slow agency cadence dies fast here. Weekly reporting is the cost of entry.
Cross-EU GTM mandatory
Domestic NL market caps quickly. Most Amsterdam SaaS ship Benelux + DACH within 12-18 months. Multi-language and multi-channel are year-1 requirements.
Agency landscape is creative-first
Most Amsterdam agencies are brand or design shops. Few specialize in performance growth ops at SF-grade quality.
GDPR + Schrems II compliance
Strict EU data handling. Generic agency setups get killed by compliance review. Native EU-region tooling is mandatory.
How we reach buyers in Amsterdam
Dutch B2B leans LinkedIn + Google Ads; DTC scales heavily on TikTok + Meta. Bilingual NL/EN content with English defaulting for SaaS.
Performance Marketing in Amsterdam
How long until I see results?
Most clients see measurable improvements within 30 days. Full optimization cycles typically take 60-90 days for mature accounts.
What is the minimum ad budget?
We work best with clients spending $5,000+ per month on ads. Below that, the math on agency fees does not make sense for either of us.
Do you lock us into a long contract?
No. We work on rolling monthly agreements. If we are not delivering, you should not be stuck. That said, most clients stay 12+ months because the results compound.
How is this different from my current agency?
We report on pipeline and revenue, not clicks and impressions. We set up proper tracking before we touch a campaign. And we use AI to automate the reporting and optimization work that most agencies do manually.
Do you work with Amsterdam-based companies?
Yes. Most Dutch engagements run for SaaS, fintech, AI, and DTC brands based in Amsterdam, Utrecht, or Eindhoven. Operating model handles cross-EU GTM and multi-language content.
Do you support Dutch-language content?
Where channel demands. Default operating language is English; Dutch is layered for organic SEO, certain paid social, and any market where Dutch is dominant search query language.
How does GDPR compliance work?
EU-region tooling, GA4 with consent-mode v2 + server-side, EU-region CRM data, Schrems II-compliant SaaS selection, GDPR-aligned outbound. Strict by default.
Can you handle Amsterdam-to-DACH expansion?
Yes. Cross-EU GTM is one of our most common Dutch engagement profiles. Multi-language content, multi-currency reporting, channel-specific copy for DACH (Xing alongside LinkedIn).
What sectors fit best?
B2B SaaS scaling EU, fintech under AFM/DNB, DTC scaling Benelux + Nordic + DACH, AI startups. Less effective for purely-domestic NL SMB.
How does payment work?
Service contracts via UAE entity. Payment in EUR or USD via wire or card. Most Dutch SaaS prefer EUR billing for EU operations. Retainer-based with quarterly checkpoints.
Every service we run in Amsterdam
Ready to ship performance marketing in Amsterdam?
20-minute strategy call. We audit, recommend, fit-check. No pitch.