Senior Marketing Leadership Without the Full-Time Salary agency in Amsterdam.
Fractional CMO embedded in your team. Strategy, execution oversight, and revenue reporting. without the $300K+ full-time cost. Built for Amsterdam founders, CEOs, and business owners across SaaS, e-commerce, and tech.
TL;DR
As your fractional CMO 1-3 days per week, we set strategy, manage your team, and drive pipeline. Senior marketing leadership without the $300K+ salary.
Europe's #4 tech hub and Dutch SaaS capital
Senior Marketing Leadership Without the Full-Time Salary built for how Amsterdam operators actually buy
Amsterdam buyers want directness. They will tell you in week one if the work is not landing. Xpand Media grew up on that directness. Engagements run with weekly reporting, kill what does not work fast, double down on what does. GEO and AI Automation are still mostly absent from the Dutch agency landscape; being early here compounds.
$2.5B+ deployed in Dutch tech in 2025; Amsterdam holds 70%+ of NL VC. Home to Adyen, Booking.com, Mollie, Bunq, Mendix.
You are a founder wearing the marketing hat and you know it is costing you. You have tried freelancers but they need too much direction. You have tried agencies but they do not understand your business. You need someone senior enough to set the strategy and hands-on enough to make sure it actually gets executed. But you cannot justify a $250K+ hire right now.
The senior marketing leadership without the full-time salary stack we configure for Amsterdam founders, CEOs, and business owners
- Go-to-market strategy and positioning for your product or service
- Demand generation engine design: which channels, what budget, what KPIs
- Marketing team hiring, onboarding, and management
- Agency and vendor oversight so you stop wasting money on underperformers
- Weekly reporting on pipeline, CAC, and revenue attribution
- Brand positioning, messaging, and competitive differentiation
From audit to live in three weeks
01
Diagnose
We audit your current setup and find the biggest growth levers.
02
Build & Ship
We build the pages, ads, automation, and creative you need in a focused sprint.
03
Optimize & Scale
We measure what worked, kill what did not, and scale the winners.
What Amsterdam founders run into
Dutch directness cuts both ways
Dutch B2B buyers will tell you in week one if the work is not landing. Slow agency cadence dies fast here. Weekly reporting is the cost of entry.
Cross-EU GTM mandatory
Domestic NL market caps quickly. Most Amsterdam SaaS ship Benelux + DACH within 12-18 months. Multi-language and multi-channel are year-1 requirements.
Agency landscape is creative-first
Most Amsterdam agencies are brand or design shops. Few specialize in performance growth ops at SF-grade quality.
GDPR + Schrems II compliance
Strict EU data handling. Generic agency setups get killed by compliance review. Native EU-region tooling is mandatory.
How we reach buyers in Amsterdam
Dutch B2B leans LinkedIn + Google Ads; DTC scales heavily on TikTok + Meta. Bilingual NL/EN content with English defaulting for SaaS.
Senior Marketing Leadership Without the Full-Time Salary in Amsterdam
How many hours per week does this typically involve?
Engagements run 1-3 days per week depending on scope. We agree on the structure upfront. You get a senior operator, not someone who disappears between monthly calls.
Is this the same as hiring a marketing director?
Similar output, fraction of the cost. A full-time CMO runs $200K,$350K+ in salary alone. A fractional engagement gives you that caliber of thinking without the overhead or hiring risk.
What industries do you have experience in?
B2B SaaS, PropTech, FoodTech, e-commerce, and DTC. Deep experience across the Middle East and international markets. If you are building something that needs pipeline, we can help.
Do you work with Amsterdam-based companies?
Yes. Most Dutch engagements run for SaaS, fintech, AI, and DTC brands based in Amsterdam, Utrecht, or Eindhoven. Operating model handles cross-EU GTM and multi-language content.
Do you support Dutch-language content?
Where channel demands. Default operating language is English; Dutch is layered for organic SEO, certain paid social, and any market where Dutch is dominant search query language.
How does GDPR compliance work?
EU-region tooling, GA4 with consent-mode v2 + server-side, EU-region CRM data, Schrems II-compliant SaaS selection, GDPR-aligned outbound. Strict by default.
Can you handle Amsterdam-to-DACH expansion?
Yes. Cross-EU GTM is one of our most common Dutch engagement profiles. Multi-language content, multi-currency reporting, channel-specific copy for DACH (Xing alongside LinkedIn).
What sectors fit best?
B2B SaaS scaling EU, fintech under AFM/DNB, DTC scaling Benelux + Nordic + DACH, AI startups. Less effective for purely-domestic NL SMB.
How does payment work?
Service contracts via UAE entity. Payment in EUR or USD via wire or card. Most Dutch SaaS prefer EUR billing for EU operations. Retainer-based with quarterly checkpoints.
Every service we run in Amsterdam
Ready to ship senior marketing leadership without the full-time salary in Amsterdam?
20-minute strategy call. We audit, recommend, fit-check. No pitch.