Social Media That Drives Pipeline, Not Just Likes agency in Tokyo.
Social media strategy and content that builds audiences connected to real business outcomes. leads, brand awareness, and recruitment. Built for Tokyo founders, CEOs, and business owners across SaaS, e-commerce, and tech.
TL;DR
We create and publish content daily across LinkedIn, Instagram, and TikTok, tied to your business goals. Strategy, writing, design, community management included.
APAC's most mature B2B SaaS market and #2 AI hub in Asia
Social Media That Drives Pipeline, Not Just Likes built for how Tokyo operators actually buy
Tokyo concentrates Asia's most mature B2B SaaS market with unique buyer dynamics: long evaluation cycles, deep relationship requirements, and a regulatory environment that rewards detailed compliance. Xpand Media runs AI-native growth engines tuned for Japanese B2B realities: Japanese-language GTM where required, English-default for international expansion, and reporting cadence Japanese buyers expect.
$5B+ deployed in Japanese tech in 2025; #2 in APAC after Singapore. Home to Mercari, Sansan, freee, SmartHR, Money Forward.
You know you need to be on social media but you do not have time to post consistently. Your competitors are showing up every day and you are posting once a month when you remember. Or worse, you are paying someone to post generic content that gets 12 likes and zero leads.
The social media that drives pipeline, not just likes stack we configure for Tokyo founders, CEOs, and business owners
- Social media strategy tied to your business goals (leads, brand awareness, recruitment)
- Content creation: copywriting, graphics, short-form video, carousels
- Community management and engagement
- LinkedIn personal brand building for founders and executives
- Monthly reporting on reach, engagement, follower growth, and attribution to pipeline
From audit to live in three weeks
01
Strategy & Audit
We audit your current social presence, define your ICP audience, and build a content strategy tied to your business goals.
02
Content Production
We produce a full month of content. copy, graphics, short-form video, and carousels. and schedule everything for consistent publishing.
03
Engage & Report
We manage your community, engage with your audience, and deliver monthly reports showing reach, engagement, and pipeline attribution.
What Tokyo founders run into
Japanese B2B sales cycles run 9-15 months
Deep evaluation, multi-stakeholder consensus, and detailed proposals. Outbound + content + GEO must compound across that timeline.
Bilingual GTM (JP + EN) is mandatory
Domestic Japanese SaaS requires Japanese-first content. International expansion runs English-first. Most agencies handle one language well, not both.
Regulatory and compliance density
Personal Information Protection Act, electronic contracting requirements, sector-specific regs each affect B2B comms and outbound.
Relationship-led pipeline
Cold outbound less effective than warm introductions. LinkedIn presence, content authority, and conference engagement compound as relationship-building investments.
How we reach buyers in Tokyo
Japan paid mix uniquely includes Yahoo Japan Ads (50%+ of Japanese desktop search). Skipping Yahoo means missing major Japanese audience density. Facebook still strong relative to most APAC.
Social Media That Drives Pipeline, Not Just Likes in Tokyo
Which platforms do you manage?
LinkedIn, Instagram, X (Twitter), and TikTok. We focus on the platforms where your ICP actually spends time. Most B2B clients prioritize LinkedIn. DTC and e-commerce clients lean toward Instagram and TikTok.
Do I need to be involved in content creation?
Minimally. We handle strategy, writing, design, and scheduling. For founder personal brand content, we typically need a 30-minute monthly call to align on voice and any news worth amplifying.
How do you measure success?
Reach, engagement, follower growth, and where possible, attribution to pipeline. We do not celebrate likes. We track whether social is contributing to leads and brand visibility in your market.
Do you work with Tokyo-based companies?
Yes. Most Japanese engagements run for SaaS, fintech, AI, and industrial-tech companies based in Tokyo. Operating model handles JST hours with senior strategist coverage and Japanese-language content via partner translators.
Do you support Japanese-language content?
Yes. Domestic Japanese GTM requires native Japanese content. We layer Japanese for organic SEO, paid social, and outbound through specialist Japanese-native partner translators. English layered for international expansion.
How does timezone work for Tokyo clients?
Default cadence is weekly Zoom reviews in JST working hours (9am-6pm). Strong overlap with Singapore (1 hour difference). Dubai is 5 hours behind, so async ops happen overnight Tokyo-time.
What sectors fit best in Tokyo?
B2B SaaS scaling Japan + APAC, fintech under FSA, industrial-tech, AI startups. Less effective for purely-Japanese consumer apps requiring deep domestic cultural specificity.
Can you handle Yahoo Japan Ads campaigns?
Yes. Japanese paid mix includes Yahoo Japan Ads alongside Google + LinkedIn. We run native Yahoo Japan Ads accounts with proper Japanese ad copy and audience targeting.
How does payment work for Japanese companies?
Service contracts via UAE entity. Payment in JPY or USD via wire. Most Japanese SaaS prefer JPY for domestic operations and USD for international. Retainer-based with quarterly checkpoints.
Every service we run in Tokyo
Ready to ship social media that drives pipeline, not just likes in Tokyo?
20-minute strategy call. We audit, recommend, fit-check. No pitch.