Social Media That Drives Pipeline, Not Just Likes agency in Singapore.
Social media strategy and content that builds audiences connected to real business outcomes. leads, brand awareness, and recruitment. Built for Singapore founders, CEOs, and business owners across SaaS, e-commerce, and tech.
TL;DR
We create and publish content daily across LinkedIn, Instagram, and TikTok, tied to your business goals. Strategy, writing, design, community management included.
APAC's SaaS launchpad and English-first AI hub
Social Media That Drives Pipeline, Not Just Likes built for how Singapore operators actually buy
Singapore concentrates more APAC SaaS HQs per square kilometre than anywhere else on the planet. Buyers are sophisticated, English-first, and impatient with the agency-as-vendor model. Xpand Media sits in that gap: senior, AI-native, willing to be measured on pipeline. The IMDA-backed AI push means GEO and AI Automation conversations open faster here than almost anywhere outside the US.
$3B+ deployed in Singaporean tech in 2025; #1 in APAC by VC density. Home to Razer, Sea Group, Grab, Carro, Patsnap, Glints, Carousell.
You know you need to be on social media but you do not have time to post consistently. Your competitors are showing up every day and you are posting once a month when you remember. Or worse, you are paying someone to post generic content that gets 12 likes and zero leads.
The social media that drives pipeline, not just likes stack we configure for Singapore founders, CEOs, and business owners
- Social media strategy tied to your business goals (leads, brand awareness, recruitment)
- Content creation: copywriting, graphics, short-form video, carousels
- Community management and engagement
- LinkedIn personal brand building for founders and executives
- Monthly reporting on reach, engagement, follower growth, and attribution to pipeline
From audit to live in three weeks
01
Strategy & Audit
We audit your current social presence, define your ICP audience, and build a content strategy tied to your business goals.
02
Content Production
We produce a full month of content. copy, graphics, short-form video, and carousels. and schedule everything for consistent publishing.
03
Engage & Report
We manage your community, engage with your audience, and deliver monthly reports showing reach, engagement, and pipeline attribution.
What Singapore founders run into
Singapore TAM is too small alone
Domestic Singapore market caps at $5-10M ARR for most B2B SaaS. Multi-country APAC GTM is mandatory from year 1.
Talent costs near global max
Singapore B2B marketing ops talent at SF parity. AI ops cover the gap or hiring becomes the binding constraint.
MAS regulatory framework for fintech
Singapore fintech faces MAS oversight. B2B comms and outbound require careful compliance review most agencies skip.
Sophisticated buyer expectations
Singapore B2B buyers compare agencies against US/EU best-in-class. Reporting cadence, attribution depth, and senior-on-the-work expectations are higher than most regions.
How we reach buyers in Singapore
Singapore B2B leads LinkedIn-first with Google Ads as a strong second. DTC and creator-led brands lean heavily on TikTok + Meta. Mandarin/Bahasa layered for SE Asia expansion.
Social Media That Drives Pipeline, Not Just Likes in Singapore
Which platforms do you manage?
LinkedIn, Instagram, X (Twitter), and TikTok. We focus on the platforms where your ICP actually spends time. Most B2B clients prioritize LinkedIn. DTC and e-commerce clients lean toward Instagram and TikTok.
Do I need to be involved in content creation?
Minimally. We handle strategy, writing, design, and scheduling. For founder personal brand content, we typically need a 30-minute monthly call to align on voice and any news worth amplifying.
How do you measure success?
Reach, engagement, follower growth, and where possible, attribution to pipeline. We do not celebrate likes. We track whether social is contributing to leads and brand visibility in your market.
Do you work with Singapore-based companies?
Yes. Singapore engagements run for SaaS, fintech, DTC, AI, and dev tools. Operating model handles APAC working hours with senior strategist on call.
How does timezone work?
Default cadence is weekly Zoom reviews in Singapore working hours (9am-6pm SGT). Async work via Slack and Loom runs continuously. Dubai is 4 hours behind so the overlap is excellent.
Do you support multilingual content for SE Asia expansion?
Yes. Singapore engagements often expand to Indonesia, Vietnam, Thailand, Philippines, Malaysia. We layer Bahasa, Vietnamese, Thai, Tagalog content via partner translators where channels demand.
Can you handle MAS-compliant fintech outbound?
Yes. Singapore fintech outbound runs with MAS regulatory awareness: proper warm-up, suppression, content review where regulated, and compliant data handling.
What sectors fit best in Singapore?
B2B SaaS scaling APAC, fintech under MAS, DTC scaling multi-country, AI + dev tools. Less effective for purely-Singapore-domestic SMB.
How does payment work?
Service contracts via UAE entity. Payment in SGD or USD via wire or card. Most Singapore SaaS prefer USD billing for international ARR. Retainer-based with quarterly checkpoints.
Every service we run in Singapore
Ready to ship social media that drives pipeline, not just likes in Singapore?
20-minute strategy call. We audit, recommend, fit-check. No pitch.