Performance Marketing agency in Singapore.
Full-funnel paid media managed for pipeline and revenue, not impressions. Google, YouTube, LinkedIn, and Meta under one operator. Built for Singapore founders, CEOs, and business owners across SaaS, e-commerce, and tech.
TL;DR
We manage Google, YouTube, LinkedIn, and Meta campaigns to booked calls and pipeline, not impressions. Full-funnel tracking and weekly revenue reporting included.
APAC's SaaS launchpad and English-first AI hub
Performance Marketing built for how Singapore operators actually buy
Singapore concentrates more APAC SaaS HQs per square kilometre than anywhere else on the planet. Buyers are sophisticated, English-first, and impatient with the agency-as-vendor model. Xpand Media sits in that gap: senior, AI-native, willing to be measured on pipeline. The IMDA-backed AI push means GEO and AI Automation conversations open faster here than almost anywhere outside the US.
$3B+ deployed in Singaporean tech in 2025; #1 in APAC by VC density. Home to Razer, Sea Group, Grab, Carro, Patsnap, Glints, Carousell.
You are spending $10K-50K/month on ads but you cannot tell which clicks turn into revenue. Your agency sends pretty reports, but your demo calendar is still half-empty. Your tracking is broken, your attribution is guesswork, and every week you wait, your CAC goes up. Sound familiar?
The performance marketing stack we configure for Singapore founders, CEOs, and business owners
- Google Ads (Search, Shopping, PMax) optimized to booked calls and pipeline, not just clicks
- YouTube Ads for awareness and retargeting with creative that converts
- LinkedIn Ads for B2B demand gen targeting decision-makers at ICP accounts
- Meta Ads (Facebook and Instagram) for DTC, e-commerce, and retargeting
- Full-funnel tracking setup: GA4, GTM, server-side tagging, offline conversion import
- Weekly reporting tied to revenue metrics, not impressions
- Creative strategy and ad variant testing (30-50 variants per month)
From audit to live in three weeks
01
Diagnose
We audit your current setup and find the biggest growth levers.
02
Build & Ship
We build the pages, ads, automation, and creative you need in a focused sprint.
03
Optimize & Scale
We measure what worked, kill what did not, and scale the winners.
What Singapore founders run into
Singapore TAM is too small alone
Domestic Singapore market caps at $5-10M ARR for most B2B SaaS. Multi-country APAC GTM is mandatory from year 1.
Talent costs near global max
Singapore B2B marketing ops talent at SF parity. AI ops cover the gap or hiring becomes the binding constraint.
MAS regulatory framework for fintech
Singapore fintech faces MAS oversight. B2B comms and outbound require careful compliance review most agencies skip.
Sophisticated buyer expectations
Singapore B2B buyers compare agencies against US/EU best-in-class. Reporting cadence, attribution depth, and senior-on-the-work expectations are higher than most regions.
How we reach buyers in Singapore
Singapore B2B leads LinkedIn-first with Google Ads as a strong second. DTC and creator-led brands lean heavily on TikTok + Meta. Mandarin/Bahasa layered for SE Asia expansion.
Performance Marketing in Singapore
How long until I see results?
Most clients see measurable improvements within 30 days. Full optimization cycles typically take 60-90 days for mature accounts.
What is the minimum ad budget?
We work best with clients spending $5,000+ per month on ads. Below that, the math on agency fees does not make sense for either of us.
Do you lock us into a long contract?
No. We work on rolling monthly agreements. If we are not delivering, you should not be stuck. That said, most clients stay 12+ months because the results compound.
How is this different from my current agency?
We report on pipeline and revenue, not clicks and impressions. We set up proper tracking before we touch a campaign. And we use AI to automate the reporting and optimization work that most agencies do manually.
Do you work with Singapore-based companies?
Yes. Singapore engagements run for SaaS, fintech, DTC, AI, and dev tools. Operating model handles APAC working hours with senior strategist on call.
How does timezone work?
Default cadence is weekly Zoom reviews in Singapore working hours (9am-6pm SGT). Async work via Slack and Loom runs continuously. Dubai is 4 hours behind so the overlap is excellent.
Do you support multilingual content for SE Asia expansion?
Yes. Singapore engagements often expand to Indonesia, Vietnam, Thailand, Philippines, Malaysia. We layer Bahasa, Vietnamese, Thai, Tagalog content via partner translators where channels demand.
Can you handle MAS-compliant fintech outbound?
Yes. Singapore fintech outbound runs with MAS regulatory awareness: proper warm-up, suppression, content review where regulated, and compliant data handling.
What sectors fit best in Singapore?
B2B SaaS scaling APAC, fintech under MAS, DTC scaling multi-country, AI + dev tools. Less effective for purely-Singapore-domestic SMB.
How does payment work?
Service contracts via UAE entity. Payment in SGD or USD via wire or card. Most Singapore SaaS prefer USD billing for international ARR. Retainer-based with quarterly checkpoints.
Every service we run in Singapore
Ready to ship performance marketing in Singapore?
20-minute strategy call. We audit, recommend, fit-check. No pitch.