Senior Marketing Leadership Without the Full-Time Salary agency in Singapore.
Fractional CMO embedded in your team. Strategy, execution oversight, and revenue reporting. without the $300K+ full-time cost. Built for Singapore founders, CEOs, and business owners across SaaS, e-commerce, and tech.
TL;DR
As your fractional CMO 1-3 days per week, we set strategy, manage your team, and drive pipeline. Senior marketing leadership without the $300K+ salary.
APAC's SaaS launchpad and English-first AI hub
Senior Marketing Leadership Without the Full-Time Salary built for how Singapore operators actually buy
Singapore concentrates more APAC SaaS HQs per square kilometre than anywhere else on the planet. Buyers are sophisticated, English-first, and impatient with the agency-as-vendor model. Xpand Media sits in that gap: senior, AI-native, willing to be measured on pipeline. The IMDA-backed AI push means GEO and AI Automation conversations open faster here than almost anywhere outside the US.
$3B+ deployed in Singaporean tech in 2025; #1 in APAC by VC density. Home to Razer, Sea Group, Grab, Carro, Patsnap, Glints, Carousell.
You are a founder wearing the marketing hat and you know it is costing you. You have tried freelancers but they need too much direction. You have tried agencies but they do not understand your business. You need someone senior enough to set the strategy and hands-on enough to make sure it actually gets executed. But you cannot justify a $250K+ hire right now.
The senior marketing leadership without the full-time salary stack we configure for Singapore founders, CEOs, and business owners
- Go-to-market strategy and positioning for your product or service
- Demand generation engine design: which channels, what budget, what KPIs
- Marketing team hiring, onboarding, and management
- Agency and vendor oversight so you stop wasting money on underperformers
- Weekly reporting on pipeline, CAC, and revenue attribution
- Brand positioning, messaging, and competitive differentiation
From audit to live in three weeks
01
Diagnose
We audit your current setup and find the biggest growth levers.
02
Build & Ship
We build the pages, ads, automation, and creative you need in a focused sprint.
03
Optimize & Scale
We measure what worked, kill what did not, and scale the winners.
What Singapore founders run into
Singapore TAM is too small alone
Domestic Singapore market caps at $5-10M ARR for most B2B SaaS. Multi-country APAC GTM is mandatory from year 1.
Talent costs near global max
Singapore B2B marketing ops talent at SF parity. AI ops cover the gap or hiring becomes the binding constraint.
MAS regulatory framework for fintech
Singapore fintech faces MAS oversight. B2B comms and outbound require careful compliance review most agencies skip.
Sophisticated buyer expectations
Singapore B2B buyers compare agencies against US/EU best-in-class. Reporting cadence, attribution depth, and senior-on-the-work expectations are higher than most regions.
How we reach buyers in Singapore
Singapore B2B leads LinkedIn-first with Google Ads as a strong second. DTC and creator-led brands lean heavily on TikTok + Meta. Mandarin/Bahasa layered for SE Asia expansion.
Senior Marketing Leadership Without the Full-Time Salary in Singapore
How many hours per week does this typically involve?
Engagements run 1-3 days per week depending on scope. We agree on the structure upfront. You get a senior operator, not someone who disappears between monthly calls.
Is this the same as hiring a marketing director?
Similar output, fraction of the cost. A full-time CMO runs $200K,$350K+ in salary alone. A fractional engagement gives you that caliber of thinking without the overhead or hiring risk.
What industries do you have experience in?
B2B SaaS, PropTech, FoodTech, e-commerce, and DTC. Deep experience across the Middle East and international markets. If you are building something that needs pipeline, we can help.
Do you work with Singapore-based companies?
Yes. Singapore engagements run for SaaS, fintech, DTC, AI, and dev tools. Operating model handles APAC working hours with senior strategist on call.
How does timezone work?
Default cadence is weekly Zoom reviews in Singapore working hours (9am-6pm SGT). Async work via Slack and Loom runs continuously. Dubai is 4 hours behind so the overlap is excellent.
Do you support multilingual content for SE Asia expansion?
Yes. Singapore engagements often expand to Indonesia, Vietnam, Thailand, Philippines, Malaysia. We layer Bahasa, Vietnamese, Thai, Tagalog content via partner translators where channels demand.
Can you handle MAS-compliant fintech outbound?
Yes. Singapore fintech outbound runs with MAS regulatory awareness: proper warm-up, suppression, content review where regulated, and compliant data handling.
What sectors fit best in Singapore?
B2B SaaS scaling APAC, fintech under MAS, DTC scaling multi-country, AI + dev tools. Less effective for purely-Singapore-domestic SMB.
How does payment work?
Service contracts via UAE entity. Payment in SGD or USD via wire or card. Most Singapore SaaS prefer USD billing for international ARR. Retainer-based with quarterly checkpoints.
Every service we run in Singapore
Ready to ship senior marketing leadership without the full-time salary in Singapore?
20-minute strategy call. We audit, recommend, fit-check. No pitch.