Social Media That Drives Pipeline, Not Just Likes agency in New York.
Social media strategy and content that builds audiences connected to real business outcomes. leads, brand awareness, and recruitment. Built for New York founders, CEOs, and business owners across SaaS, e-commerce, and tech.
TL;DR
We create and publish content daily across LinkedIn, Instagram, and TikTok, tied to your business goals. Strategy, writing, design, community management included.
Eastern fintech, MarTech, and media-tech capital
Social Media That Drives Pipeline, Not Just Likes built for how New York operators actually buy
NYC concentrates fintech, MarTech, media-tech, and enterprise SaaS at scale. CAC sits among the highest globally. Enterprise sales cycles run 6-9 months and Wall Street-adjacent buyers compete with $200M-funded brands for the same attention. Xpand brings the AI-native operating system that lets $1M-$50M ARR companies execute at NYC quality without paying NYC-premium agency overhead.
$28B+ deployed in NYC tech in 2025; #2 US hub after SF Bay Area.
You know you need to be on social media but you do not have time to post consistently. Your competitors are showing up every day and you are posting once a month when you remember. Or worse, you are paying someone to post generic content that gets 12 likes and zero leads.
The social media that drives pipeline, not just likes stack we configure for New York founders, CEOs, and business owners
- Social media strategy tied to your business goals (leads, brand awareness, recruitment)
- Content creation: copywriting, graphics, short-form video, carousels
- Community management and engagement
- LinkedIn personal brand building for founders and executives
- Monthly reporting on reach, engagement, follower growth, and attribution to pipeline
From audit to live in three weeks
01
Strategy & Audit
We audit your current social presence, define your ICP audience, and build a content strategy tied to your business goals.
02
Content Production
We produce a full month of content. copy, graphics, short-form video, and carousels. and schedule everything for consistent publishing.
03
Engage & Report
We manage your community, engage with your audience, and deliver monthly reports showing reach, engagement, and pipeline attribution.
What New York founders run into
Highest US CAC outside SF
Performance must compound monthly. Single-channel paid breakthrough rarely survives NYC pressure beyond 4-6 weeks.
6-9 month enterprise sales cycles
Content + GEO + outbound must align across long buyer journeys. Pure paid plays don't close enterprise pipeline.
Talent costs scale brutal
NYC marketing ops at SF-parity prices. AI ops are the only path to headcount-light growth at $1M-$25M ARR.
Multi-state US privacy compliance
CCPA + 12 other state laws affect every analytics tool, email platform, and outbound sequence.
Wall St media adjacency
Founders compete for attention with $200M-funded brands spending freely on the same channels. Differentiation requires AI-native creative + content density.
How we reach buyers in New York
NYC enterprise SaaS leans LinkedIn-first; DTC and media-tech lean Meta + CTV — both stacks need AI-native creative production volume.
Social Media That Drives Pipeline, Not Just Likes in New York
Which platforms do you manage?
LinkedIn, Instagram, X (Twitter), and TikTok. We focus on the platforms where your ICP actually spends time. Most B2B clients prioritize LinkedIn. DTC and e-commerce clients lean toward Instagram and TikTok.
Do I need to be involved in content creation?
Minimally. We handle strategy, writing, design, and scheduling. For founder personal brand content, we typically need a 30-minute monthly call to align on voice and any news worth amplifying.
How do you measure success?
Reach, engagement, follower growth, and where possible, attribution to pipeline. We do not celebrate likes. We track whether social is contributing to leads and brand visibility in your market.
Do you work with NYC-based companies?
Yes. Most US engagements run for NYC, SF, and Austin-based companies. NYC fintech and MarTech are common engagement profiles. Senior strategist on NYC business hours, async ops overnight from Dubai.
How does timezone work for NYC clients?
Default cadence is weekly Zoom reviews scheduled for NYC working hours (9am-6pm ET). Async work via Slack and Loom runs continuously. Strategic decisions never wait until tomorrow.
Do you handle multi-state US compliance?
Yes. CCPA + state-specific privacy laws are baked into our compliance setup. Analytics, email, and CRM tools are configured for state-by-state opt-out and proper data handling.
What sectors fit best for NYC engagements?
Fintech, MarTech, enterprise SaaS, media-tech, healthtech. Less effective for pure consumer-app companies pre-PMF or local NYC-only services.
Can you scale ad spend on NYC channels?
Yes. Largest US accounts manage $100k-$500k monthly across Google, Meta, LinkedIn, YouTube, programmatic, and CTV. Server-side tagging + AI-driven bidding handle this scale.
How does payment work for US companies?
Service contracts via Xpand Media (XPAND ENTERPRISES - FZCO, UAE). Payment in USD via wire or card. Retainer-based with quarterly review checkpoints. Standard NDA + service agreement on engagement start.
Every service we run in New York
Ready to ship social media that drives pipeline, not just likes in New York?
20-minute strategy call. We audit, recommend, fit-check. No pitch.