Senior Marketing Leadership Without the Full-Time Salary agency in New York.
Fractional CMO embedded in your team. Strategy, execution oversight, and revenue reporting. without the $300K+ full-time cost. Built for New York founders, CEOs, and business owners across SaaS, e-commerce, and tech.
TL;DR
As your fractional CMO 1-3 days per week, we set strategy, manage your team, and drive pipeline. Senior marketing leadership without the $300K+ salary.
Eastern fintech, MarTech, and media-tech capital
Senior Marketing Leadership Without the Full-Time Salary built for how New York operators actually buy
NYC concentrates fintech, MarTech, media-tech, and enterprise SaaS at scale. CAC sits among the highest globally. Enterprise sales cycles run 6-9 months and Wall Street-adjacent buyers compete with $200M-funded brands for the same attention. Xpand brings the AI-native operating system that lets $1M-$50M ARR companies execute at NYC quality without paying NYC-premium agency overhead.
$28B+ deployed in NYC tech in 2025; #2 US hub after SF Bay Area.
You are a founder wearing the marketing hat and you know it is costing you. You have tried freelancers but they need too much direction. You have tried agencies but they do not understand your business. You need someone senior enough to set the strategy and hands-on enough to make sure it actually gets executed. But you cannot justify a $250K+ hire right now.
The senior marketing leadership without the full-time salary stack we configure for New York founders, CEOs, and business owners
- Go-to-market strategy and positioning for your product or service
- Demand generation engine design: which channels, what budget, what KPIs
- Marketing team hiring, onboarding, and management
- Agency and vendor oversight so you stop wasting money on underperformers
- Weekly reporting on pipeline, CAC, and revenue attribution
- Brand positioning, messaging, and competitive differentiation
From audit to live in three weeks
01
Diagnose
We audit your current setup and find the biggest growth levers.
02
Build & Ship
We build the pages, ads, automation, and creative you need in a focused sprint.
03
Optimize & Scale
We measure what worked, kill what did not, and scale the winners.
What New York founders run into
Highest US CAC outside SF
Performance must compound monthly. Single-channel paid breakthrough rarely survives NYC pressure beyond 4-6 weeks.
6-9 month enterprise sales cycles
Content + GEO + outbound must align across long buyer journeys. Pure paid plays don't close enterprise pipeline.
Talent costs scale brutal
NYC marketing ops at SF-parity prices. AI ops are the only path to headcount-light growth at $1M-$25M ARR.
Multi-state US privacy compliance
CCPA + 12 other state laws affect every analytics tool, email platform, and outbound sequence.
Wall St media adjacency
Founders compete for attention with $200M-funded brands spending freely on the same channels. Differentiation requires AI-native creative + content density.
How we reach buyers in New York
NYC enterprise SaaS leans LinkedIn-first; DTC and media-tech lean Meta + CTV — both stacks need AI-native creative production volume.
Senior Marketing Leadership Without the Full-Time Salary in New York
How many hours per week does this typically involve?
Engagements run 1-3 days per week depending on scope. We agree on the structure upfront. You get a senior operator, not someone who disappears between monthly calls.
Is this the same as hiring a marketing director?
Similar output, fraction of the cost. A full-time CMO runs $200K,$350K+ in salary alone. A fractional engagement gives you that caliber of thinking without the overhead or hiring risk.
What industries do you have experience in?
B2B SaaS, PropTech, FoodTech, e-commerce, and DTC. Deep experience across the Middle East and international markets. If you are building something that needs pipeline, we can help.
Do you work with NYC-based companies?
Yes. Most US engagements run for NYC, SF, and Austin-based companies. NYC fintech and MarTech are common engagement profiles. Senior strategist on NYC business hours, async ops overnight from Dubai.
How does timezone work for NYC clients?
Default cadence is weekly Zoom reviews scheduled for NYC working hours (9am-6pm ET). Async work via Slack and Loom runs continuously. Strategic decisions never wait until tomorrow.
Do you handle multi-state US compliance?
Yes. CCPA + state-specific privacy laws are baked into our compliance setup. Analytics, email, and CRM tools are configured for state-by-state opt-out and proper data handling.
What sectors fit best for NYC engagements?
Fintech, MarTech, enterprise SaaS, media-tech, healthtech. Less effective for pure consumer-app companies pre-PMF or local NYC-only services.
Can you scale ad spend on NYC channels?
Yes. Largest US accounts manage $100k-$500k monthly across Google, Meta, LinkedIn, YouTube, programmatic, and CTV. Server-side tagging + AI-driven bidding handle this scale.
How does payment work for US companies?
Service contracts via Xpand Media (XPAND ENTERPRISES - FZCO, UAE). Payment in USD via wire or card. Retainer-based with quarterly review checkpoints. Standard NDA + service agreement on engagement start.
Every service we run in New York
Ready to ship senior marketing leadership without the full-time salary in New York?
20-minute strategy call. We audit, recommend, fit-check. No pitch.