From signed SOW to compounding ops in 180 days.

Every Xpand engagement follows this cadence. Week 1 audit. Days 8-30 foundation. Days 31-60 wave two. Days 61-90 business review. Days 91-180 compounding. Day 181+ embedded ops with month-to-month continuation. No surprises.

Phase 1 · Week 1
Audit + scope
- Full audit across paid + GEO + automation + CRO surfaces
- Citation baseline across ChatGPT, Perplexity, Claude, Gemini, Copilot
- Statement of Work signed
- Slack channel + dashboard provisioned
Phase 2 · Days 8-30
Foundation
- Entity authority work: Wikidata, schema.org Organization, NAP consistency
- AI crawler access: robots.txt + llms.txt + AI bot allowlist
- Top-10 page rewrites with answer capsules + atomic facts + FAQPage schema
- First 3-4 AI automation workflows deployed (reporting, lead scoring, CRM hygiene)
Phase 3 · Days 31-60
Build wave 2
- Content engineering: 4-8 GEO-engineered pieces published
- Performance: server-side tracking, Meta CAPI, LinkedIn CAPI verified
- Outbound (if in scope): tight ICP list, AI personalization, sequences live
- Citation tracking activated weekly with live dashboard
Phase 4 · Days 61-90
Build wave 3 + first business review
- Creative pipeline live: 40-80 vertical-video variants per week
- AI automation workflows complete (8-12 live)
- Quarterly business review: which channels moved, which queries gained citation share
- Decision: continue / adjust / off-ramp
Phase 5 · Days 91-180
Compound
- Monthly business reviews + weekly Slack summaries
- Content cadence: 1-2 new pieces per week + freshness reviews
- Workflow optimization + integration hygiene
- Cross-channel re-weighting based on what's moving fastest
Phase 6 · Day 181+
Embedded ops
- Engagement runs month-to-month after 3-month minimum
- Quarterly retros + annual freshness pass on every pillar page
- Cross-engagement intelligence: what's working across the Xpand book informs the strategy
- Off-ramp documentation kept current so the client can take over if needed

Spinning up

From signed SOW to compounding ops in 180 days.

Phase 1 · Week 1
Audit + scope
- Full audit across paid + GEO + automation + CRO surfaces
- Citation baseline across ChatGPT, Perplexity, Claude, Gemini, Copilot
- Statement of Work signed
- Slack channel + dashboard provisioned
Phase 2 · Days 8-30
Foundation
- Entity authority work: Wikidata, schema.org Organization, NAP consistency
- AI crawler access: robots.txt + llms.txt + AI bot allowlist
- Top-10 page rewrites with answer capsules + atomic facts + FAQPage schema
- First 3-4 AI automation workflows deployed (reporting, lead scoring, CRM hygiene)
Phase 3 · Days 31-60
Build wave 2
- Content engineering: 4-8 GEO-engineered pieces published
- Performance: server-side tracking, Meta CAPI, LinkedIn CAPI verified
- Outbound (if in scope): tight ICP list, AI personalization, sequences live
- Citation tracking activated weekly with live dashboard
Phase 4 · Days 61-90
Build wave 3 + first business review
- Creative pipeline live: 40-80 vertical-video variants per week
- AI automation workflows complete (8-12 live)
- Quarterly business review: which channels moved, which queries gained citation share
- Decision: continue / adjust / off-ramp
Phase 5 · Days 91-180
Compound
- Monthly business reviews + weekly Slack summaries
- Content cadence: 1-2 new pieces per week + freshness reviews
- Workflow optimization + integration hygiene
- Cross-channel re-weighting based on what's moving fastest
Phase 6 · Day 181+
Embedded ops
- Engagement runs month-to-month after 3-month minimum
- Quarterly retros + annual freshness pass on every pillar page
- Cross-engagement intelligence: what's working across the Xpand book informs the strategy
- Off-ramp documentation kept current so the client can take over if needed

From signed SOW to compounding ops in 180 days.

Audit + scope

Foundation

Build wave 2

Build wave 3 + first business review

Compound

Embedded ops

From signed SOW to compounding ops in 180 days.

Audit + scope

Foundation

Build wave 2

Build wave 3 + first business review

Compound

Embedded ops