Performance Marketing agency in Sydney.
Full-funnel paid media managed for pipeline and revenue, not impressions. Google, YouTube, LinkedIn, and Meta under one operator. Built for Sydney founders, CEOs, and business owners across SaaS, e-commerce, and tech.
TL;DR
We manage Google, YouTube, LinkedIn, and Meta campaigns to booked calls and pipeline, not impressions. Full-funnel tracking and weekly revenue reporting included.
APAC's #2 tech hub, anchor of Australian SaaS
Performance Marketing built for how Sydney operators actually buy
Sydney holds 60%+ of Australian VC capital and anchors APAC SaaS growth alongside Singapore. Australian B2B buyers value depth + relationship over speed, and fintech founders face ASIC oversight on outbound and B2B comms. Xpand runs AI-native growth engines tuned for that mix, with GTM coverage that scales Sydney companies globally without losing local Australian context.
$5B+ deployed in Australian tech in 2025; #2 in APAC after Singapore.
You are spending $10K-50K/month on ads but you cannot tell which clicks turn into revenue. Your agency sends pretty reports, but your demo calendar is still half-empty. Your tracking is broken, your attribution is guesswork, and every week you wait, your CAC goes up. Sound familiar?
The performance marketing stack we configure for Sydney founders, CEOs, and business owners
- Google Ads (Search, Shopping, PMax) optimized to booked calls and pipeline, not just clicks
- YouTube Ads for awareness and retargeting with creative that converts
- LinkedIn Ads for B2B demand gen targeting decision-makers at ICP accounts
- Meta Ads (Facebook and Instagram) for DTC, e-commerce, and retargeting
- Full-funnel tracking setup: GA4, GTM, server-side tagging, offline conversion import
- Weekly reporting tied to revenue metrics, not impressions
- Creative strategy and ad variant testing (30-50 variants per month)
From audit to live in three weeks
01
Diagnose
We audit your current setup and find the biggest growth levers.
02
Build & Ship
We build the pages, ads, automation, and creative you need in a focused sprint.
03
Optimize & Scale
We measure what worked, kill what did not, and scale the winners.
What Sydney founders run into
Distance from US/EU customers
Long timezone offset complicates global GTM. Multi-region async ops are essential or Sydney founders lose 12-18 hours per decision cycle.
Talent shortage in performance marketing
Sydney competes with banking/consulting for ops talent. AI ops cover the gap and let SaaS scale headcount-light.
ASIC regulatory oversight
Fintech outbound and B2B financial services comms are regulated. Lazy outbound gets you on a regulator's radar fast.
CTV and OTT spend share rising fast
Australian paid mix evolves quicker than US/EU. Channel strategy needs to anticipate, not react.
Australian B2B values depth + relationship
Pure paid breakthrough doesn't work for B2B SaaS. Content marketing + LinkedIn + outbound must align.
How we reach buyers in Sydney
Australian B2B and DTC both lean Meta-heavy; LinkedIn drives the highest-trust pipeline for SaaS scaling globally from Sydney.
Performance Marketing in Sydney
How long until I see results?
Most clients see measurable improvements within 30 days. Full optimization cycles typically take 60-90 days for mature accounts.
What is the minimum ad budget?
We work best with clients spending $5,000+ per month on ads. Below that, the math on agency fees does not make sense for either of us.
Do you lock us into a long contract?
No. We work on rolling monthly agreements. If we are not delivering, you should not be stuck. That said, most clients stay 12+ months because the results compound.
How is this different from my current agency?
We report on pipeline and revenue, not clicks and impressions. We set up proper tracking before we touch a campaign. And we use AI to automate the reporting and optimization work that most agencies do manually.
Do you work with Sydney-based companies?
Yes. Most Australian engagements run for SaaS, fintech, DTC, and MarTech companies based in Sydney. Operating model handles the timezone offset with senior strategist on AEDT business hours and async ops via Dubai overnight.
How does timezone work for Australian clients?
Default cadence is weekly Zoom reviews in Sydney working hours (9am-6pm AEDT). Async work via Slack and Loom runs continuously. Dubai is 7-8 hours behind Sydney so most ops happen overnight Sydney-time, ready for review next morning.
Do you handle ASIC-compliant fintech outbound?
Yes. Australian fintech outbound runs with full ASIC compliance: proper warm-up, suppression discipline, ASIC-aligned opt-out language, and content review where regulated.
What sectors fit best for Sydney engagements?
B2B SaaS scaling APAC + global, fintech under ASIC frameworks, DTC brands shipping AU + NZ + APAC, MarTech with US expansion ambitions. Less effective for purely-domestic single-state Australian operations.
Can you handle Sydney-to-US expansion GTM?
Yes. Cross-region SaaS scaling is a common Sydney engagement profile. We run multi-region campaigns, attribution that handles both markets, and US-hours strategist coverage when transpacific decisions need to happen same-day.
How does payment work for Australian companies?
Service contracts via Xpand Media (XPAND ENTERPRISES - FZCO, UAE). Payment in AUD or USD via wire or card. Most Australian SaaS prefer USD billing because it matches the currency of their international ARR.
Every service we run in Sydney
Ready to ship performance marketing in Sydney?
20-minute strategy call. We audit, recommend, fit-check. No pitch.