Senior Marketing Leadership Without the Full-Time Salary agency in Riyadh.
Fractional CMO embedded in your team. Strategy, execution oversight, and revenue reporting. without the $300K+ full-time cost. Built for Riyadh founders, CEOs, and business owners across SaaS, e-commerce, and tech.
TL;DR
As your fractional CMO 1-3 days per week, we set strategy, manage your team, and drive pipeline. Senior marketing leadership without the $300K+ salary.
Saudi Arabia's capital and the Vision 2030 acceleration center
Senior Marketing Leadership Without the Full-Time Salary built for how Riyadh operators actually buy
Riyadh is the most AI-receptive buyer market in the region. Vision 2030 pulled forward five years of AI adoption into eighteen months. Xpand Media fits that pace with GEO that gets brands cited in ChatGPT and Perplexity, AI ops that automate the manual reporting layer, and paid that reports on pipeline rather than impressions. Engagements run in the Saudi working week (Sun-Thu) and respect the local calendar.
$2B+ deployed in Saudi tech in 2025; Riyadh anchors 80%+ of national VC. Vision 2030 PIF backing across SaaS, fintech, and AI.
You are a founder wearing the marketing hat and you know it is costing you. You have tried freelancers but they need too much direction. You have tried agencies but they do not understand your business. You need someone senior enough to set the strategy and hands-on enough to make sure it actually gets executed. But you cannot justify a $250K+ hire right now.
The senior marketing leadership without the full-time salary stack we configure for Riyadh founders, CEOs, and business owners
- Go-to-market strategy and positioning for your product or service
- Demand generation engine design: which channels, what budget, what KPIs
- Marketing team hiring, onboarding, and management
- Agency and vendor oversight so you stop wasting money on underperformers
- Weekly reporting on pipeline, CAC, and revenue attribution
- Brand positioning, messaging, and competitive differentiation
From audit to live in three weeks
01
Diagnose
We audit your current setup and find the biggest growth levers.
02
Build & Ship
We build the pages, ads, automation, and creative you need in a focused sprint.
03
Optimize & Scale
We measure what worked, kill what did not, and scale the winners.
What Riyadh founders run into
Vision 2030 pace is brutal
Compressed timelines, fast capital deployment, urgency in everything. Slow agency cadence kills engagements before month 2.
Arabic-first content is mandatory
Saudi B2B requires native Arabic content for paid social, organic SEO, and GEO entity work. Generic English-only execution underperforms heavily.
Snapchat is the highest-share channel
Saudi has the world's highest Snapchat penetration. Most non-MENA agencies skip it entirely; that's a meaningful audience missed.
Multi-GCC expansion required from year 1
Saudi SaaS rarely scales to $20M+ ARR from KSA alone. UAE + Egypt expansion is the default playbook within 18 months.
How we reach buyers in Riyadh
Saudi paid mix is genuinely Snapchat-first for consumer/DTC. B2B leans LinkedIn + Google Ads but skipping Snapchat means missing the largest single Saudi audience platform.
Senior Marketing Leadership Without the Full-Time Salary in Riyadh
How many hours per week does this typically involve?
Engagements run 1-3 days per week depending on scope. We agree on the structure upfront. You get a senior operator, not someone who disappears between monthly calls.
Is this the same as hiring a marketing director?
Similar output, fraction of the cost. A full-time CMO runs $200K,$350K+ in salary alone. A fractional engagement gives you that caliber of thinking without the overhead or hiring risk.
What industries do you have experience in?
B2B SaaS, PropTech, FoodTech, e-commerce, and DTC. Deep experience across the Middle East and international markets. If you are building something that needs pipeline, we can help.
Do you work with KSA-based companies?
Yes. Saudi engagements typically run for SaaS, fintech (SAMA/CMA-regulated), healthtech, and edtech aligned to Vision 2030. Operating model handles Saudi business hours (Sun-Thu) with senior strategist on call.
Do you support Arabic content?
Yes. Saudi engagements default to Arabic-first content for paid social, certain organic SEO, and GEO entity work. Native Arabic copy through partner translators. English layered for international expansion campaigns.
How fast do Saudi paid + GEO show results?
Saudi-targeted paid: 4-6 weeks for ROAS direction. GEO citations in Arabic-aware AI engines begin appearing inside 60 days. Outbound lands first replies in week 2 for KSA-based ICPs.
Can you run Snapchat campaigns at scale?
Yes. Saudi B2C and DTC engagements include Snapchat as a primary channel alongside Google + Meta. Snapchat Ads Manager, custom audiences, full attribution loop.
How does Saudi-to-UAE expansion work?
Multi-GCC GTM is a common Saudi engagement profile. Multi-currency reporting (SAR + AED), Arabic + English content variants, and channel strategy that respects each market's unique platform mix.
How does payment work?
Service contracts via Xpand Media (XPAND ENTERPRISES - FZCO). Payment in SAR or USD via wire. Retainer-based with quarterly checkpoints. KSA clients increasingly prefer USD billing for international operations.
Every service we run in Riyadh
Ready to ship senior marketing leadership without the full-time salary in Riyadh?
20-minute strategy call. We audit, recommend, fit-check. No pitch.