Performance Marketing agency in Toronto.
Full-funnel paid media managed for pipeline and revenue, not impressions. Google, YouTube, LinkedIn, and Meta under one operator. Built for Toronto founders, CEOs, and business owners across SaaS, e-commerce, and tech.
TL;DR
We manage Google, YouTube, LinkedIn, and Meta campaigns to booked calls and pipeline, not impressions. Full-funnel tracking and weekly revenue reporting included.
North America's #2 SaaS hub and Canada's AI capital
Performance Marketing built for how Toronto operators actually buy
Toronto holds 60%+ of Canadian VC capital and concentrates the country's SaaS, fintech, and AI scale-ups. The unique challenge: Canadian SaaS competes with US incumbents on US channels while building Canadian presence and managing USD-CAD currency drag. Xpand runs cross-border GTM tuned for that exact dynamic, with AI-native ops that scale headcount-light through the Canadian talent cost ramp.
$8B+ deployed in Canadian tech in 2025; Toronto holds 60%+ of Canadian VC.
You are spending $10K-50K/month on ads but you cannot tell which clicks turn into revenue. Your agency sends pretty reports, but your demo calendar is still half-empty. Your tracking is broken, your attribution is guesswork, and every week you wait, your CAC goes up. Sound familiar?
The performance marketing stack we configure for Toronto founders, CEOs, and business owners
- Google Ads (Search, Shopping, PMax) optimized to booked calls and pipeline, not just clicks
- YouTube Ads for awareness and retargeting with creative that converts
- LinkedIn Ads for B2B demand gen targeting decision-makers at ICP accounts
- Meta Ads (Facebook and Instagram) for DTC, e-commerce, and retargeting
- Full-funnel tracking setup: GA4, GTM, server-side tagging, offline conversion import
- Weekly reporting tied to revenue metrics, not impressions
- Creative strategy and ad variant testing (30-50 variants per month)
From audit to live in three weeks
01
Diagnose
We audit your current setup and find the biggest growth levers.
02
Build & Ship
We build the pages, ads, automation, and creative you need in a focused sprint.
03
Optimize & Scale
We measure what worked, kill what did not, and scale the winners.
What Toronto founders run into
USD-CAD currency drag
Pricing strategy across markets affects everything. Canadian SaaS often prices in USD globally to mitigate, which complicates Canadian GTM execution.
Need to compete with US incumbents
Canadian SaaS sells into the same US channels as US-based competitors. Cross-border execution capability is essential, not optional.
Long Canadian enterprise B2B cycles
Banks, insurers, and government-adjacent buyers run 9-12 month sales cycles. Patience + proper outbound + content compound is required.
Talent costs rising fast
Lower than SF but escalating. AI ops are the path to scale before margin compression hits.
Public-sector adjacency
Procurement timelines and compliance differ from pure private SaaS. Specialist GTM matters.
How we reach buyers in Toronto
Canadian SaaS uniquely benefits from Bing Ads — Microsoft's market share in Canada is higher than US, and B2B search behavior leans into it.
Performance Marketing in Toronto
How long until I see results?
Most clients see measurable improvements within 30 days. Full optimization cycles typically take 60-90 days for mature accounts.
What is the minimum ad budget?
We work best with clients spending $5,000+ per month on ads. Below that, the math on agency fees does not make sense for either of us.
Do you lock us into a long contract?
No. We work on rolling monthly agreements. If we are not delivering, you should not be stuck. That said, most clients stay 12+ months because the results compound.
How is this different from my current agency?
We report on pipeline and revenue, not clicks and impressions. We set up proper tracking before we touch a campaign. And we use AI to automate the reporting and optimization work that most agencies do manually.
Do you work with Toronto-based companies?
Yes. Most Canadian engagements run for SaaS, fintech, AI, and healthtech companies based in Toronto. We also support Vancouver, Montreal, and Waterloo-based founders remotely with quarterly in-person sessions when scope warrants.
How do you handle USD-CAD pricing?
Most Canadian SaaS we work with price internationally in USD. We handle attribution and reporting in both currencies, and run dual-currency Google Ads accounts where needed for Canadian-specific campaigns.
How does timezone work for Toronto clients?
Default cadence is weekly Zoom reviews in Toronto business hours (9am-6pm ET). Async work via Slack and Loom runs continuously. Same timezone as NYC engagements.
What sectors fit best in Toronto?
B2B SaaS scaling CA + US, fintech (especially payment infrastructure), AI startups from the Toronto/Waterloo ecosystem, healthtech adjacent to provincial systems. Less effective for purely-Canadian SMB or pre-PMF companies.
Can you handle Toronto-to-US expansion?
Yes. Cross-border CA → US GTM is one of our most common engagement profiles. Multi-region campaigns, dual-currency attribution, and US-hours strategist coverage when same-day decisions matter.
How does payment work for Canadian companies?
Service contracts via Xpand Media (XPAND ENTERPRISES - FZCO, UAE). Payment in CAD or USD via wire or card. Most Canadian SaaS prefer USD billing to match international ARR currency.
Every service we run in Toronto
Ready to ship performance marketing in Toronto?
20-minute strategy call. We audit, recommend, fit-check. No pitch.