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OperatorStrategy~3 hours
Operating Model for Marketing
Build the operating model. OKRs, in-house vs agency, fractional CMO scoping, reporting cadence.
For: CEOs, founders post-funding, fractional CMOs
What you'll learn
Senior operators inherit the marketing function from execution and need to lead it. This track covers OKR design that drives pipeline, the in-house vs agency vs fractional decision, the scoping doc that protects engagements, and the reporting cadence senior leadership actually reads. Built for the first 90 days of a new senior marketing hire or fractional engagement.
Outcomes
- Set 1 marketing objective and 3-4 key results that survive scrutiny
- Decide between in-house, agency, or fractional CMO for your stage
- Lock a fractional CMO engagement using the 18-question scoping doc
- Build a weekly / monthly / quarterly reporting cadence
Prerequisites
- · You are running marketing leadership or hiring it
Curriculum
5 resources · recommended order
Done with this track?
Bring it to the strategy call. We will look at your real situation and surface the top 3 changes to ship this quarter.
Book a strategy call →