Performance Marketing agency in Berlin.
Full-funnel paid media managed for pipeline and revenue, not impressions. Google, YouTube, LinkedIn, and Meta under one operator. Built for Berlin founders, CEOs, and business owners across SaaS, e-commerce, and tech.
TL;DR
We manage Google, YouTube, LinkedIn, and Meta campaigns to booked calls and pipeline, not impressions. Full-funnel tracking and weekly revenue reporting included.
Europe's startup capital and #2 AI hub
Performance Marketing built for how Berlin operators actually buy
Berlin is Europe's startup capital by founder density and one of two major AI hubs on the continent. The market rewards deep product builders but local GTM tradition lags. Most Berlin SaaS founders need an external operating layer that runs cross-EU campaigns, multi-language content, and the AI ops needed to scale headcount-light. Xpand fills that gap with the AI-native operating system already running across UAE, US, and global markets.
€11B+ deployed in German tech in 2025; #2 European hub by VC density.
You are spending $10K-50K/month on ads but you cannot tell which clicks turn into revenue. Your agency sends pretty reports, but your demo calendar is still half-empty. Your tracking is broken, your attribution is guesswork, and every week you wait, your CAC goes up. Sound familiar?
The performance marketing stack we configure for Berlin founders, CEOs, and business owners
- Google Ads (Search, Shopping, PMax) optimized to booked calls and pipeline, not just clicks
- YouTube Ads for awareness and retargeting with creative that converts
- LinkedIn Ads for B2B demand gen targeting decision-makers at ICP accounts
- Meta Ads (Facebook and Instagram) for DTC, e-commerce, and retargeting
- Full-funnel tracking setup: GA4, GTM, server-side tagging, offline conversion import
- Weekly reporting tied to revenue metrics, not impressions
- Creative strategy and ad variant testing (30-50 variants per month)
From audit to live in three weeks
01
Diagnose
We audit your current setup and find the biggest growth levers.
02
Build & Ship
We build the pages, ads, automation, and creative you need in a focused sprint.
03
Optimize & Scale
We measure what worked, kill what did not, and scale the winners.
What Berlin founders run into
Cross-EU GTM mandatory from year 1
Germany alone isn't enough for SaaS scale. Multi-language, multi-channel, multi-currency is a year-1 requirement.
Strong product culture, weaker GTM
Berlin founders are excellent product builders but most need outside operating help to ship distribution at the same level.
GDPR + Schrems II compliance
Affects every analytics tool, every email platform, every data-handling decision. Generic agency setups get killed by EU compliance review.
Talent shortage in performance marketing
DACH has fewer ops marketers per capita than UK or US. AI ops cover the gap or scale stalls.
German B2B buyers research-heavy and slow
Content + GEO + outbound must compound. Pure paid breakthrough doesn't work in DACH B2B.
How we reach buyers in Berlin
DACH B2B mixes LinkedIn for international reach and Xing for domestic — both run simultaneously on most engagements.
Performance Marketing in Berlin
How long until I see results?
Most clients see measurable improvements within 30 days. Full optimization cycles typically take 60-90 days for mature accounts.
What is the minimum ad budget?
We work best with clients spending $5,000+ per month on ads. Below that, the math on agency fees does not make sense for either of us.
Do you lock us into a long contract?
No. We work on rolling monthly agreements. If we are not delivering, you should not be stuck. That said, most clients stay 12+ months because the results compound.
How is this different from my current agency?
We report on pipeline and revenue, not clicks and impressions. We set up proper tracking before we touch a campaign. And we use AI to automate the reporting and optimization work that most agencies do manually.
Do you work with Berlin-based companies?
Yes. Most engagements with German founders run for SaaS, fintech, AI, and DTC brands based in Berlin. We handle cross-EU GTM and multi-language content production through partner translators.
Do you support German-language content?
Yes. German is layered for organic SEO, certain paid channels, and Xing. Default operating language is English, German is added where the channel demands it. Translation runs through native German copy partners.
How does GDPR compliance work for German clients?
Every tool and process is reviewed for GDPR + Schrems II compliance. Analytics setup uses GA4 with consent-mode v2 + server-side, email runs with proper warm-up + opt-out, CRM data lives in EU regions.
What sectors fit best in Berlin?
B2B SaaS scaling DACH + EU, AI startups, fintech with embedded use cases, DTC brands shipping multi-country. Less effective for pure local services or single-market German-only operations.
How does payment work for German companies?
Service contracts via Xpand Media (XPAND ENTERPRISES - FZCO, UAE). Payment in EUR or USD via wire or card. Most German companies prefer EUR billing. Retainer-based with quarterly review checkpoints.
Can you work with companies that need DACH-specific paid execution?
Yes. We run Xing campaigns alongside LinkedIn, German-language Google Ads with proper keyword research for German B2B, and DACH-specific outbound sequences with culturally appropriate tone.
Every service we run in Berlin
Ready to ship performance marketing in Berlin?
20-minute strategy call. We audit, recommend, fit-check. No pitch.