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Performance
Most B2B SaaS misallocates 30-40% of paid budget to channels that don't convert their ICP. This tool surfaces the gap by industry, region, and stage. Output is a recommended split + reasoning + a 'cut this channel' flag.
Vertical
Primary region
Recommended split
For a b2b-saas brand in MENA deploying $30,000/mo:
$10,500 (35%)
$10,500 (35%)
Meta
$4,500 (15%)
YouTube
$3,000 (10%)
$1,500 (5%)
Methodology
Allocations are based on Xpand engagement patterns by vertical × region. Saudi DTC leads with Snapchat (90% reach for 13-34yo). EMEA B2B SaaS leads with LinkedIn (cold CAC). APAC AI-native skews to Twitter + LinkedIn for technical buyers. These are starting points — your engagement-specific split depends on ICP, stage, and creative depth.
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