Performance
Ad budget allocator
Pick your vertical and region to see an example split across channels. The splits are starting values, not measured results. Check them against your own CAC.
Ad budget allocatorCalculator
Vertical
Primary region
Example split
For a b2b-saas brand in MENA with a budget of $30,000/mo:
$10,500 (35%)
$10,500 (35%)
Meta
$4,500 (15%)
YouTube
$3,000 (10%)
$1,500 (5%)
This is arithmetic on your inputs. Your account will differ.
About the splits
These splits are example starting values by vertical and region. They are not measured results and not a benchmark. Your own split depends on your audience, your stage and your creative, so check it against your own CAC data.
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