Delivered marketing strategy and execution for a supply chain education platform. Grew user engagement 67%, user base 54%, website traffic 45%, and improved conversion rates 30% in four months.
User engagement growth: 67%
User base growth: 54%
Website traffic increase: 45%
Social media follower growth: 35%
SCMDOJO had solid content and a growing audience, but marketing was inconsistent. No defined buyer persona, no content calendar tied to funnel stages, and no way to measure what drove growth. Growth had plateaued.
Identified high-potential audience segments within supply chain professionals. Built content and community management strategy aligned to funnel stages. Implemented analytics tracking to identify content types and topics driving highest engagement and conversion.
Built and managed full content calendar across blog, social, and email. Set up conversion tracking across all channels. Ran targeted re-engagement and new user acquisition campaigns. Optimized based on performance data monthly.
Measurable outcomes delivered across every key performance indicator.
User engagement growth: 67%
User base growth: 54%
Website traffic increase: 45%
Social media follower growth: 35%
Conversion rate improvement: 30%
They brought structure to our marketing and proved exactly what was moving the needle.
Marketing Director
Marketing Director · SCMDOJO
