Managed $1.08M in annual ad spend for an enterprise F&B SaaS company. Delivered 500% RoAS on Google Search, 470% on social, and generated $100K+ in monthly revenue growth across a three-year engagement.
RoAS on Google Search campaigns
RoAS on social media (Facebook, Instagram, LinkedIn)
month-on-month revenue growth in 2022
in deals from single product launch
Lyve Global sold complex SaaS to enterprise restaurant groups across Europe and MENA. The marketing function had no clear revenue ownership, broken attribution models, and no content infrastructure for a long B2B sales cycle.
Owned the full digital marketing function: built the team, defined ICP and buyer journey, ran paid campaigns across Google, LinkedIn, and Meta, created buyer persona-driven content that ranked 50+ competitive keywords, and implemented CRM automation for lifecycle marketing.
Managed $90K monthly budget ($1.08M annually) across multiple channels. Built 12-month content strategy with 250% blog traffic growth. Implemented Salesforce and Pardot for lead scoring and attribution. Created PowerBI dashboards for real-time KPI visibility.
Measurable outcomes delivered across every key performance indicator.
500% RoAS on Google Search campaigns
470% RoAS on social media (Facebook, Instagram, LinkedIn)
$100K month-on-month revenue growth in 2022
$300K+ in deals from single product launch
50+ competitive keywords ranked
250% blog traffic growth (2021-2022)
Xpand ran our entire marketing department for three years. The revenue impact was undeniable.
CEO
Chief Executive Officer · Lyve Global
