+62% demo conversion rate in 28 days through ICP-specific landing page matrix for a B2B AI tool.
demo conversion rate in 28 days
ICP-specific landing pages launched
Reduced cost per demo by 41%
A B2B AI tool company was running traffic to a single generic landing page. Demo conversion rates were below 2% despite strong ad performance.
Built an ICP-specific landing page matrix — different pages for different buyer personas, each with tailored messaging, social proof, and CTAs aligned to their pain points.
Created 6 landing page variants targeting different ICPs. Implemented A/B testing infrastructure, heatmap tracking, and form analytics. Ran continuous optimization cycles.
Measurable outcomes delivered across every key performance indicator.
+62% demo conversion rate in 28 days
6 ICP-specific landing pages launched
Reduced cost per demo by 41%
Built reusable A/B testing framework
The landing page matrix they built was a game changer for our pipeline.
VP of Sales
Sales VP · B2B AI SaaS Client
