Built and executed full digital marketing and user growth strategy for a PropTech startup. Managed $335K+ ad budget across Google, Facebook, and programmatic. Scaled user acquisition for a fast-growing platform.
ad budget managed efficiently
Scaled user acquisition 3x in 6 months
Reduced CPA by 28% through channel optimization
A fast-growing PropTech startup needed to scale user acquisition quickly while maintaining efficient unit economics across Google, Facebook, and programmatic channels.
Consolidated ad accounts, built a unified attribution model, and shifted budget dynamically based on channel performance. Introduced programmatic display for retargeting at lower CPMs.
Managed $335K+ in ad budget with weekly optimization cycles. Built custom dashboards for real-time performance monitoring. Implemented lookalike audiences and predictive bidding strategies.
Measurable outcomes delivered across every key performance indicator.
$335K+ ad budget managed efficiently
Scaled user acquisition 3x in 6 months
Reduced CPA by 28% through channel optimization
Built real-time performance dashboards
They managed our entire paid stack and we saw results from week one.
Co-founder
Product Lead · Hotdesk
