Led strategic growth and demand gen for a B2B SaaS platform. Contributed 40% of all qualified sales leads through digital channels. Achieved 30% proposal-to-deal conversion rate. Multi-market expansion across Middle East, Europe, and Southeast Asia.
of all qualified sales leads from digital
proposal-to-deal conversion rate
CPL reduced by 45% in first 90 days
A B2B SaaS platform in the FoodTech space needed to generate qualified sales leads across multiple markets. Previous agency efforts resulted in high CPL and low-quality leads that rarely converted to proposals.
We built a full-funnel demand gen engine: LinkedIn Ads for top-of-funnel awareness, Google Ads for high-intent capture, and retargeting across Meta. Each market got localized messaging and landing pages.
Launched campaigns across Middle East, Europe, and Southeast Asia simultaneously. Built automated lead scoring in HubSpot, A/B tested ad creative weekly, and implemented server-side conversion tracking for accurate attribution.
Measurable outcomes delivered across every key performance indicator.
40% of all qualified sales leads from digital
30% proposal-to-deal conversion rate
Multi-market expansion: ME, EU, SEA
CPL reduced by 45% in first 90 days
Xpand built a lead gen machine that we still rely on today.
Founder
Co-founder & CEO · Grubtech
