Led marketing for a business unit generating 30% of parent company revenue. Grew monthly recurring revenue from $1M to $5M+ over four years through SEO, content marketing, CRM automation, and partnership programs.
MRR growth: $1M to $5M+ (2016-2019)
Blog traffic: 60% growth (2017), 180% growth (2019)
competitive keywords ranked
new customers per month from organic search
A managed cloud hosting platform had a high-quality product but limited brand reach beyond paid ads. Needed to rank in a crowded SaaS market, convert trial users to paid customers, and build organic growth channels.
Built a content strategy targeting both acquisition and trial conversion. Implemented drip campaigns for inactive trial users, built partnership program across CMS platforms and integrations, and focused paid campaigns on high-ARPU segments.
Grew blog traffic 180% in 2019 through SEO. Built partnership program increasing brand reach 190%. Ran CRM campaigns that added $100K+ MRR in a single month. A/B tested high-impact pages, moving sign-up rates from 5% to 28%.
Measurable outcomes delivered across every key performance indicator.
MRR growth: $1M to $5M+ (2016-2019)
Blog traffic: 60% growth (2017), 180% growth (2019)
180+ competitive keywords ranked
60+ new customers per month from organic search
$100K+ MRR from one CRM campaign
500+ trial-to-paid conversions from email in 2018
NPS: 72
They owned the business unit. Results compounded quarter over quarter.
Product Manager
Business Unit Manager · Cloudways by DigitalOcean
