Designed and executed market entry strategy for an AI and blockchain education platform. Grew user base 82% to 19,000 users, increased LinkedIn followers 133%, and improved job placement by 56% in a remote engagement.
User base growth: 82% to 19,000 users
LinkedIn follower growth: 132.73%
Discord community growth: 70%
Job placement improvement: 56%
Calyptus operated at the intersection of AI and blockchain education with minimal market presence. They had a strong product but almost no audience awareness, community engagement, or clear path to scale.
Segmented audience across developer communities, crypto-native learners, and career switchers. Built distinct messaging for each segment. Scaled social media presence across LinkedIn (primary), Twitter, and Discord (community core).
Executed multi-channel growth strategy with audience-specific content. Scaled LinkedIn from minimal following to 132.73% growth. Grew Discord community 70%. Used AI tools to speed content production and improve segmentation accuracy.
Measurable outcomes delivered across every key performance indicator.
User base growth: 82% to 19,000 users
LinkedIn follower growth: 132.73%
Discord community growth: 70%
Job placement improvement: 56%
Twitter follower growth: 12.17%
They launched our market presence and community from zero in four months.
Co-founder
Co-Founder · Calyptus
